Founded in 1908, Bank of Communications Co., Ltd. (Stock Code: 3328) is one of the oldest banks in China, and also acted as one of the country’s banknote-issuing institutions. The bank was listed on the Stock Exchange of Hong Kong Limited and the Shanghai Stock Exchange in June 2005 and May 2007...

Founded in 1908, Bank of Communications Co., Ltd. (Stock Code: 3328) is one of the oldest banks in China, and also acted as one of the country’s banknote-issuing institutions. The bank was listed on the Stock Exchange of Hong Kong Limited and the Shanghai Stock Exchange in June 2005 and May 2007 respectively. At present, apart from Tibet, BOCOM comprises 30 provincial branches across provinces, municipalities and autonomous regions, plus a network of 2,637 operating locations in 173 cities and 112 counties nationwide. Beyond China, BOCOM has established overseas centers in Hong Kong, New York, San Francisco, Tokyo, Singapore, Seoul, Frankfurt, Macau, Ho Chi Minh City, and Sydney; one subsidiary bank in the U.K. and one representative office in Taipei. BOCOM’s development strategy is to become a first class listed universal banking group focusing on international expansion and specializing in wealth management.

Assistant Manager, Brand Management

Job level Middle
Work exp Minimum 4 Years
Education Bachelor Degree
Language Chinese - Cantonese, English
Location
Within Hong Kong
Employment type Full Time
Industry Banking
Job function Banking / Finance > Retail Banking / Branch Banking
Banking / Finance > Others
Marketing / Public Relations > Marketing - Brand / Product Management
Published On 30/08/2019

Job responsibilities:

  • Assist in planning, organizing and implementing of brand building activities of the bank

  • Manages, develops, and implements marketing activities to maximize sales of an assigned brand
  • Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis
  • Work with internal stakeholders to identify and implement bank strategies
  • Ensures that project/department milestones/goals are met and adhering to approved budgets and timelines
  • Coordinates and manages external stakeholders, and support relevant teams to ensure a consistent brand message is communicated

 

Requirements:

  • Degree holder or above in Business Administration, Marketing, Public Relations or related disciplines, with 4 years or above relevant experience in the related area as an individual contributor. With relevant experience in banks, financial institutions, government, universities or public utilities
  • Proficiency in written Chinese and English
  • Strong in events management
  • Detail-minded and with good communication, interpersonal and organization skills
  • Able to work under pressure and meet tight deadlines

 

Candidate with more experience will be considered as Deputy Manager, Brand Management.