Founded in 1908, Bank of Communications Co., Ltd. (Stock Code: 3328) is one of the oldest banks in China, and also acted as one of the country’s banknote-issuing institutions. The bank was listed on the Stock Exchange of Hong Kong Limited and the Shanghai Stock Exchange in June 2005 and May 2007...

Founded in 1908, Bank of Communications Co., Ltd. (Stock Code: 3328) is one of the oldest banks in China, and also acted as one of the country’s banknote-issuing institutions. The bank was listed on the Stock Exchange of Hong Kong Limited and the Shanghai Stock Exchange in June 2005 and May 2007 respectively. At present, apart from Tibet, BOCOM comprises 30 provincial branches across provinces, municipalities and autonomous regions, plus a network of 2,637 operating locations in 173 cities and 112 counties nationwide. Beyond China, BOCOM has established overseas centers in Hong Kong, New York, San Francisco, Tokyo, Singapore, Seoul, Frankfurt, Macau, Ho Chi Minh City, and Sydney; one subsidiary bank in the U.K. and one representative office in Taipei. BOCOM’s development strategy is to become a first class listed universal banking group focusing on international expansion and specializing in wealth management.

Assistant Manager, Brand Management

Job level Middle
Work exp Minimum 4 Years
Education Bachelor Degree
Language Chinese - Cantonese, English
Location
Within Hong Kong
Employment type Full Time
Industry Banking
Job function Banking / Finance > Retail Banking / Branch Banking
Banking / Finance > Others
Marketing / Public Relations > Marketing - Brand / Product Management
Published On 07/11/2019

Job responsibilities:

  • Assist in planning, organizing and implementing brand building activities of the bank
  • Plan and implement designated marketing and promotional activities to maximize awareness of the bank
  • Coordinate and manage external stakeholders, and support relevant teams to ensure a consistent brand message is communicated
  • Work close with event organizers and advertising agencies on corporate level events and marketing initiatives including production, setup and related logistics
  • Provide advices and coordinate with business units for the implementation of brand and marketing concepts
  • Provide advices and guidelines to business units on advertisements to ensure compliance in accordance to the internal policies
  • Coordinate and work with internal stakeholders to identify and implement bank strategies and assigned projects
  • Plan and coordinate the production of collaterals and marketing materials as well as festive decorations
  • Coordinate and assist in the implementation of CSR programs
  • Implement an editorial plan and prepare unique and high quality write-ups and creative contents for internal and external online media and printed publications
  • Prepare regular reports on campaign effectiveness and recommendations for optimization
  • Ensure department goals and project milestones are met and adhering to approved budgets and timelines

Requirements:

  • Degree holder or above in Business Administration, Marketing, Public Relations or related disciplines, with 4 years or above relevant experience in the related area as an individual contributor.
  • With relevant experience in banks, financial institutions, government, universities or public utilities
  • Proficiency in written and spoken Chinese and English
  • Strong in events management
  • Able to handle multiple projects, prioritize tasks and with good organization and time management skills
  • Of positive working attitude and detail-minded
  • A good and caring team player with good communication and interpersonal skills

Candidate with more experience will be considered as Deputy Manager, Brand Management.