Peak Tramways Company, Ltd. a subsidiary of The Hongkong and Shanghai Hotels, Limited – owner of The Peninsula Hotel Group is looking for a high-calibre candidate to take up the following position:
Peak Tramways Company, Ltd. a subsidiary of The Hongkong and Shanghai Hotels, Limited – owner of The Peninsula Hotel Group is looking for a high-calibre candidate to take up the following position:

Assistant Marketing Manager

Job level Middle
Education Bachelor Degree
Location
Within Hong Kong
Employment type Full Time
Benefits Dental plan, Education subsidies, 5-day week, Insurance plan, Medical plan, Performance bonus
Industry Travel / Tourism
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Travel / Tourism > Touring Guide / Travel Agency
Published On 20/10/2018

Responsibilities:

  • Work with the Marketing Manager to develop and implement effective marketing strategies to support the brand to be a world-renowned tourist attraction
  • Initiate creative marketing and PR activities to maximise the exposure of the company, and increase visitorship and per capita spend in the Peak Tower
  • Play an active role to plan and execute cost effective marketing programmes. Ensure market-appropriate implementation of local/oversea marketing and communication activities as per seasonal brand direction, annual strategic plan
  • Prepare and develop corporate communication material to the public in both English and Chinese including speeches script, presentation, writing press releases etc
  • Manage corporate company profiles/newsletters/websites/CRM database update
  • Pitch media, manage digital initiatives to generate noise and maximise coverage
  • Develop niche markets and new regional markets through marketing cooperation
  • Identify potential brand-compatible partnerships for joint promotions

Requirements:

  • Degree holder in Marketing, Public Relations, Brand Communication or related disciplines.
  • Minimum 7 years of experience in related industry, having relevant marketing experience of heritage and dynamic brands is an advantage
  • Good experience in marketing field, namely marketing promotions, advertising, brand communication
  • Analytical, independent, creative, self-motivated, with an attention to detail
  • Good command of written and spoken English and Chinese, Putonghua is a plus
  • Excellent communication, negotiation and interpersonal skills

Applicants who do not hear from us within two months may consider their application unsuccessful. Personal data of an unsuccessful applicant will be destroyed within six months.