Assistant Marketing Manager, Omni Channel

Job level Middle
Work exp Minimum 4 Years
Education Bachelor Degree
Location
Within Hong Kong
Employment type Full Time
Benefits 5-day week, Dental plan, Medical plan, Performance bonus
Industry Advertising / Marketing / Digital Marketing
Job function Digital / Web / Mobile > Customer Relationship Management (CRM)
Marketing / Public Relations > Management
Marketing / Public Relations > Marketing - Brand / Product Management
Published On 11/04/2019

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Responsibilities

  • Formulate Customer Relationship Management strategies to drive the brand & customer's loyalty
  • Establish CRM system, build up database and conduct consumer behavior analysis
  • Implement Digital & CRM member activation, re-purchase stimulation, retention and loyalty program, including program operations, pre & post campaign analysis and development of communications
  • Plan and execute marketing activities to reach out the targeted segments and acquire new base
  • Deliver written materials in a variety of formats for digital, print collateral and other thought leadership pieces, taking into account responses from the target community
  • Monitor PR and copywriting agency and handle media pitching

Requirements

  • Bachelor in Marketing, Journalism or related disciplines
  • Minimum 4 years of solid experience in marketing, preferably in retail/FMCG industry
  • Copywriting experience in PR, social media, blog or magazine
  • A creative thinker with a detail-oriented approach
  • Self-motivated, think out of the box and able to work in fast-paced working environment

Interested applicants please send your full resume with current and expected salary by clicking .

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