A LITTLE ABOUT USFounded in 1951, the Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can...


Founded in 1951, the Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at unprecedented scale, providing food and water sustainably and helping make cities more sustainable. One of our core values is our commitment to diversity. Therefore, we strive for a globally diverse and culturally competent workforce. Working in 72 countries, including all 50 United States, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.

Associate Director of Communications for Asia Pacific - Based in HK

Job level Middle
Work exp Minimum 6 Years
Education Bachelor Degree
Language Chinese - Cantonese, English
Within Hong Kong
Employment type Full Time
Industry Charity / NGO / Non-Profit Org / Social Services
Job function Government / Social Service > Community Services / Non-profit Organisations
Published On 06/11/2019
ref. 48208


The Associate Director of Communications, Asia Pacific, builds measurable awareness of TNC’s local and regional work in the Asia Pacific region with both external and internal audiences by 1) securing earned media with outlets influential to high-net-worth and influencer audiences (e.g., Hong Kong and U.S. major donors, business leaders, policymakers); 2) cultivating interest among key internal stakeholders (e.g., global communications leads, conservation and philanthropy executives); and 3) supporting broader marketing efforts to raise brand awareness and reputation, and inspire action in the Hong Kong mass market. 



Based in Hong Kong, the Associate Director of Communications plays a key role on the Asia Pacific regional marketing and communications team to elevate the reputation, influence and visibility of TNC and to effectively communicate the impact and value of our global conservation strategies. They provide strategic vision for regional media relations and advise U.S.-based/global communications staff on Asia Pacific work to be elevated internationally. The Associate Director of Communications is digitally-minded, with experience with new media and social media strategy and exhibits creative initiative to raise awareness of TNC in the digital space.

The role requires strong strategic communications, a deep understanding of the international media market and in-region, influential outlets in cities such as Hong Kong, Singapore and Jakarta; and excellent writing skills that bring clarity to complex conservation strategies while inspiring action and impact among key audiences of reputation and influence.

Reporting to the Director of Communications, Asia Pacific, the Associate Director of Communications works directly with in-region and global communications staff; advises on strategy and oversees media activities managed through an external, Hong Kong-based PR firm; and partners with executive leadership, marketing and creative colleagues. Additionally, this role is engaged with rapid response, time-sensitive communications issues (including crisis communications) and highly responsive to deadline-driven media opportunities that elevate TNC’s strategic communications goals and mission.



  • Advise in creation of a comprehensive, Asia Pacific media strategy focused on engaging top-tier regional and international outlets (print, digital, television/video and social media influencer where appropriate) and manage implementation of strategy to elevate awareness, engagement, influence and conservation action.
  • Engage directly with media on long-lead story generation, rapid-response opportunities, and cultivation of key regional staff as thought leaders for expert commentary/opinion.  
  • Manage Hong Kong-based external PR team on Hong Kong-market focused activities.
  • Develop internal executive spokespeople, related messaging strategies and external digital/social and media profiles of key executives.
  • Coordinate story development and messaging with in-region communications staff.
  • Manage internal communications schedule, contribute writing/editing to key internal communications products and delegate tasks where appropriate.
  • Assist where needed with advance planning/media coordination regarding TNC executive visits to Hong Kong market. 


  • Bachelor’s degree in related field and minimum of six years related work experience or an equivalent combination, including at least five years of media/PR/organizational communications work.
  • Excellent communications, public speaking and presentation skills.
  • Deep understanding of local culture and language.
  • Ability to speak fluent Cantonese and Mandarin and written Chinese required.
  • Demonstrated understanding of how to elegantly message complex subject matter, often under tight deadlines, to drive measurable interest of organizational initiatives with traditional, digital, broadcast and social media.
  • Excellent writing/editing/proofreading skills, news judgment and understanding of media operations.
  • Strong experience cultivating and managing key media relationships.
  • Experience in executing crisis communications strategy and collaborating with senior crisis management staff to mitigate reputational risk.  
  • Demonstrated performance as an entrepreneurial self-starter who can work independently on multiple projects.
  • Experience measuring and reporting earned media outreach results to inform strategy.
  • Experience in managing internal communications serving a broad group of key internal stakeholders.


  • Understanding of major conservation challenges and experience messaging complex conservation work to media.
  • Familiarity with press-office tools such as media monitoring (e.g., Cision) and media contacts databases.
  • Demonstrated experience with tools in Microsoft Office Suite (Word, PowerPoint, Excel); familiarity with Adobe Office Suite (Photoshop, InDesign) preferred.

How to Apply

To apply the position, go to our website: nature/career.org to find job number 48208, submit resume (required) and cover letter separately using the upload buttons. All applications must be submitted in the system before 11:59 p.m. EST/ 12:59 p.m. HKT on Wednesday, 4th December 2019.

Click “submit” to apply for the position or “save for later” to create a draft application for future submission. Once submitted, applications cannot be revised or edited. Failure to complete required fields may result in your application being disqualified from consideration.