Career with a Difference Hong Kong Disneyland delivers world-class service and lifetime memories for our Guests. As a Cast Member, you will be an important part of the Disney Show. Working at Hong Kong Disneyland offers you the opportunity to participate in comprehensive training and experience excellent...

Career with a Difference

Hong Kong Disneyland delivers world-class service and lifetime memories for our Guests. As a Cast Member, you will be an important part of the Disney Show. Working at Hong Kong Disneyland offers you the opportunity to participate in comprehensive training and experience excellent career development opportunities.

Interested in a career with a difference? Join us now!

Associate Manager, Distribution Marketing (6-month contract)

Job level Middle
Work exp Minimum 6 Years
Education Bachelor Degree
Location
Lantau
Employment type Contract
Industry Hospitality / Hotel Services
Job function Construction / Property > Trades & Skilled Labor
Marketing / Public Relations > Marketing - Communications
Sales / Business Development / Customer Service > Channel / Distribution
Published On 17/01/2019
ref. 621464BR

Job Summary:

This position is responsible for strategic development and creative execution of marketing initiatives relating to trade promotions, communication and education for the travel trade in targeted Greater China source markets, in order to create awareness, build allegiance, and drive business results for Hong Kong Disneyland (HKDL) travel trade sales channels.

Responsibilities:

  • Initiate, plan and manage on-target trade marketing campaigns to drive incremental sales in assigned target markets in mainland China and Taiwan
  • Ensure successful launch of HKDL products by developing innovative tools to facilitate effective trade education, communication and promotion. These include the production of trade events, point of sales materials, advertising resources and communication tools from concept to implementation by managing and working with various creative and production agencies
  • Manage trade advertising campaign and administer allocated project spend to maximize awareness of HKDL products among the travel trade communities across Greater China regions
  • Ensure marketing messages are synchronized with internal Line of Business (LOBs) and monitor all co-op advertising campaigns to ensure communications are streamlined and aligned
  • Nurture long term relationships with key strategic trade partners, including travel agents, airlines, hotels and other tourism related organizations to foster consistent support to HKDL products via joint promotions or events
  • Collect market intelligence from trade partners and key stakeholders, conduct media evaluations and provide analyses/insights to facilitate development of trade marketing strategy and project assessments

Basic Qualifications:

  • Bachelor degree holder in Arts or Science or related disciplines
  • 6 years or more relevant experience in marketing or advertising, preferably gained from tourism industry
  • High level of interpersonal skills to interact and influence both internal and external partners
  • Strong time management and organizational skills, and able to work effectively in a team-oriented environment
  • Excellent communication skills in verbal and written Cantonese, English, and Mandarin

About Hong Kong Disneyland Resort:

Since Hong Kong Disneyland Resort opened in 2005, it has entertained millions of guests from Hong Kong, mainland China, Southeast Asia and farther abroad. As the first Disney resort in China, it features award-winning, first-of-its-kind entertainment offerings and guest services specially-designed for an international guest base, all brought to life by the resort’s multilingual cast members.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hongkong International Theme Parks Ltd., which is part of a business segment we call Hong Kong Disneyland Resort.