Aspire is market-leading recruitment and talent acquisition partner with a proven heritage and success from graduate to executive level across digital, media, marketing, creative, research, events and communications. Our purpose and driving force is to help change people's lives, improve the performance...
Aspire is market-leading recruitment and talent acquisition partner with a proven heritage and success from graduate to executive level across digital, media, marketing, creative, research, events and communications.

Our purpose and driving force is to help change people's lives, improve the performance of our client's businesses, create a happy working environment, meet the aspirations of our people and give something back.

Brand Manager - Fintech Start-Up

Job level Middle
Education Bachelor Degree
Location
Not Specified
Employment type Full Time
Industry Trading / Import & Export / Wholesale
Job function Media / Advertising > Media Strategy / Plan / Buy
Marketing / Public Relations > Marketing - Brand / Product Management
Published On 30/08/2018
Salary (HKD) $25,000 - $30,000

South East Asia's largest financial portal is expanding across the entire APAC region and is looking for a branding superstar to join the Hong Kong team.

Entering a hyper growth phase, this Singapore born and bred company is building out their team in HK.

Mission:

Your mission is to drive the growth of the brand into a household name in Hong Kong, where consumers who think of anything related to personal finance will think of and visit the company site first. This can be accomplished through the delivery of successful brand campaigns that will clearly position the brand in the minds of all Hongkongers. You will be an active participant in devising and influencing brand strategy and bringing it to life by planning and executing brand campaigns/tactics.

In a Nutshell

  • Own the brand in Hong Kong. It will be your baby.
  • Be an active input into the evolving brand strategy at a group level.
  • Analysing and utlising your deep understanding of consumers in Hong Kong especially in the space of personal finance. Understand their needs, wants, motivations and tensions for all things personal finance.
  • Identify brand campaigns and tactics that will grow the brand and yield business returns in the long run.
  • Taking global initiatives and localising them to the HK market.
  • Bring to life campaigns with innovative, unconventional storytelling or compelling messages that will deliver cut-through in a cluttered advertising environment.
  • Deliver omni-channel plans that will deliver optimal reach and frequency across set campaign duration.
  • Manage day to day campaign operations and performance with an external agency partner.
  • Be accountable for all brand investments - Assess the effectiveness of spends across media, brand and business metrics via effective measurement solutions and reporting.
  • Plug into other marketing and product teams to ensure consistency of brand experience across other campaigns and touchpoints.

Requirements

  • Need to be independent, as will be running the branding in HK as a one man band.
  • Minimum 3 years of direct or relevant experience in brand marketing
  • Employs data and insight led approach to problem solving, decision making and marketing.
  • Proven track record of delivering unconventional yet successful online and offline brand campaigns.
  • Basic understanding of channel planning - media planning, cross channel experience, understanding brand equity etc.
  • Strong understanding of multi channel reach based media planning.
  • Meticulous, attention to detail and expert project management skills.
  • Breadth of exposure across complementary marketing functions such as performance marketing, content marketing, public relations, and design.
  • Proven success in a cross-functional working environment.
  • Fluent in Cantonese and English is mandatory.

Cultural Competencies

  • Build a positive team and family spirit
  • Engage, disagree and commit
  • Be humble
  • Do more with less
  • Always pursue learning and growth
  • Stay hungry and take ownership