Growing People. Powering Business. What about us? Headquartered in Singapore where it was founded in 1992, HRnetOne has teams specializing in a wide spectrum of industries. In Hong Kong HRnet One, we specialize in Healthcare, Retail and Sourcing, Consumer, Food Science, along with functional practices...

Growing People.  Powering Business.

What about us?

Headquartered in Singapore where it was founded in 1992, HRnetOne has teams specializing in a wide spectrum of industries. In Hong Kong HRnet One, we specialize in Healthcare, Retail and Sourcing, Consumer, Food Science, along with functional practices in HR, Finance & Accounting, and Legal & Compliance.

Our consultants of 16 nationalities across APAC – work ceaselessly round the clock and leverage on the strong collaborative streak across our offices to deliver seamless services across borders and time-zones.

A thought leader deeply rooted in Asian values of hard work, loyalty, harmony and integrity, practising best-of-class delivery standards, HRnetOne stands out for being truly exceptional.

Brand Manager / Senior Brand Manager, Product - Corporate Brand Food & Non-Food

Job level Middle
Work exp Minimum 7 Years
Location Hong Kong
Employment type Full Time
Benefits 13-month pay, 5-day week, Competitive pay
Industry Retail - Stores
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Digital Marketing
Marketing / Public Relations > Marketing - Customer / Trade Marketing
Published On 14/10/2016

Job Duties:

  • Report to the Corporate Brand Director, this position will be responsible for managing the brand development of the corporate brands program in Food, Non-product, Healthy & Beauty products development in Food format stores.
  • Identify and drive new business opportunities by analyzing internal and external data on global consumer and product trends of key categories
  • Work with Product Development team to bring the product ideas to launch
  • Development of unique, differentiated, winning brand concepts based on consumer insight / need states learned from the consumer interviews
  • Sell the project ideas to each Individual Business Units and closely work with them to ensure smooth product launch
  • Work with Brand Activation Team to develop effective brand building strategies, promotional plans and marketing activities for corporate brands and sub-brands to achieve targeted business growth
  • Development of growth strategies on existing brands, target to hit top 3 brand in the category
  • Conduct consumer research / interviews to understand the consumer insights of the assigned categories
  • Work with internal and external design agencies to ensure good delivery of product concepts and marketing material copy creation for packaging and product design

Job requirements:

  • University degree in Marketing or Business related discipline
  • Minimum 7 years of sales & marketing experience gained in FMCG sector
  • Solid experience on brand management, new product development, and business analysis
  • Willing to travel occasionally on assigned projects in the Asia region
  • Proactive, good team player with strategic and analytical thinking
  • Possess excellent communication and interpersonal skills, able to build relationship internally and externally
  • Fluent in spoken and written English and Chinese
  • Strong writing skills and creativity