About PressLogic Established in 2016, PressLogic is a fast-growing technology start-up company. Its core businesses include MediaLens (technology & data), GirlStyle (user-generated content (UGC) female community), and digital media & content marketing, boasting operations in Hong Kong, Taiwan,...

About PressLogic

Established in 2016, PressLogic is a fast-growing technology start-up company. Its core businesses include MediaLens (technology & data), GirlStyle (user-generated content (UGC) female community), and digital media & content marketing, boasting operations in Hong Kong, Taiwan, Singapore, India, Korea and Malaysia. Accumulating almost 8 million facebook & Instagram followers and over 700 million monthly content impressions on its social media accounts & websites, PressLogic has attracted the market’s attention. In 2018, PressLogic has raised its Series A+ funding of USD 10 million from Meitu (HK.1357), China’s leading image processing and social sharing platform.

Our motto is ‘Continually Evolving’, while we scale up locally, we have been expanding to the globe. We target to create more original contents and the UGC community in different world-class cities, to accelerate the growth of our audiences and improve our services and technology.

Our Businesses

PressLogic started from MediaLens, its self-developed data-driven analytics software that uses data to build highly effective media networks in the digital world.

MediaLens is the solid foundation of GirlStyle, the UGC mobile app and website under GirlStyle.com branding. The platform will enable users to post and comment within the female community.

Digital Media & Content Marketing
Backed up by MediaLens and in-house editorial creative experts, PressLogic keeps delivering high-quality contents and has risen to become the leading lifestyle digital media for Millennials in HK.

Here are some of our popular pages:


PressLogic - Girls女生日常 1.18M followers
PressLogic - Holiday假期日常 1.09M followers
PressLogic - BusinessFocus 841k followers
PressLogic - Kdaily韓粉日常 290k followers
PressLogic - Mami親子日常 217 followers
PressLogic - Cats貓奴日常 215k followers
PressLogic - MENELECT 188k followers


Working with us
We are a team of young and creative individuals with diverse backgrounds, and we aim to attract and retain high-caliber people who pursue ‘continually evolving’. We offer exciting career opportunities to talents to grow and realize their potential. We also value our employees, so we provide them with attractive remuneration packages and a positive work environment to help harness their creativity.

You can learn more about PressLogic at www.presslogic.com

Business Analyst - Digital Project

Job level Entry
Work exp Minimum 3 Years
Education Bachelor Degree
Lai Chi Kok
Employment type Full Time
Benefits 5-day week, Flexible working hours, Medical plan, Performance bonus
Industry Media / Publishing
Job function Information Technology > System / Business Analyst
Published On 04/12/2018


  • Analyze and document basic requirements and business processes
  • Create basic technical and functional user documentation
  • Work closely with the Product Owner to manage internal and external customer enhancement requests and expectations
  • In charge of taking User Requirements analysis for digital projects, bridge the gap between technology, internal team and end users
  • Gather requirements from a variety of sources to support product development process
  • Participate in QA / UAT Test
  • Research and analyze products for new features based on requirements, maintain stakeholder expectations and raise appropriate issues to product managers 
  • Develop “trusted advisor” relationship with stakeholders through effective communication and efficient, quality execution on projects
  • Drive the design, review of test cases, manage project’s scope and acceptance
  • Analyze pattern and trends on positive/negative of customer behavior
  • Provide insights, analysis, and recommendations to improve product performance, conversion strategies
  • Take initiative in resolving issues in a timely manner



  • Bachelor degree holder in Business, IT or equivalent experience required
  • A minimum of 3 years of experience in software or related digital project / product development experience
  • Experience using Agile SCRUM development processes, ability to manage large, complex projects
  • Knowledge and understanding of the full software development lifecycle and associated methodologies that are helpful
  • Strong planning and organizational skills involving the ability to manage multiple work tasks effectively
  • Strong analytical, problem-solving skills and attention to detail
  • Self-motivated and ability to work independently
  • Experience working in SQL, Tableau or related business reporting tool. Programming skills preferred but not required
  • Experience in analyzing products with a digital footprint is highly preferred
  • Understanding of gathering business requirements and translating them into user stories/functional specifications
  • Solid knowledge of website analytics tools
  • Experience in Agile Methodology and tools (JIRA or Confluence) is a plus
  • Fluent communication skills in Chinese and English



We Offer:

  • 5 Days Work
  • Flexible Working Hour
  • Birthday Leave & Work Anniversary Leave
  • Medical Coverage
  • Fun, Young and Joyful Office Environment


Interested parties please send detailed resume with 1.) EXPECTED SALARY 2.) AVAILABILITY 3.) WORK REFERENCE to HR Department via [ ].

For company information, please refer to the website http://www.presslogic.com/ .

All information received will be kept in strict confidence and only for employment-related purpose.