We are one of the specialized companies of Bank of China (Hong Kong) Limited. As a global credit card centre in Hong Kong, we strive to provide world-class credit card products and services to both the domestic and overseas customers. We also play a major role in the development of e-commerce as well...

We are one of the specialized companies of Bank of China (Hong Kong) Limited. As a global credit card centre in Hong Kong, we strive to provide world-class credit card products and services to both the domestic and overseas customers. We also play a major role in the development of e-commerce as well as credit card market in Mainland China. To cope with our rapid business expansion, we are now looking for high-calibre candidates to take up the following challenging roles:

Card Marketing Manager

Job level Middle
Work exp Minimum 3 Years
Education Bachelor Degree
Location
Within Hong Kong
Employment type Full Time
Industry Banking
Job function Banking / Finance > Credit
Digital / Web / Mobile > Digital Marketing / Social Media
Marketing / Public Relations > Marketing - Communications
Published On 22/10/2018
ref. MKDCMM-CP201810

Responsibilities:

  • Participate in formulation & implementation of marketing communication strategies and programs to grow the profitability of credit cards and loans business
  • Coordinate with agencies, design houses and internal parties in organizing marketing campaigns and promotion
  • Manage social media, WeChat, responsible for the layout design and content updates
  • Analyze market research and customer behaviors on products and provide recommendation to maximize profitability
  • Drive both internal and external parties to ensure smooth implementation of marketing programs

 

Requirements:

  • Degree holder in Marketing or Business related disciplines
  • Minimum 3 years’ experience in marketing function, preferably with card and loan marketing experience
  • Strong business acumen with excellent project management and problem solving skills
  • Creative, analytical, well-organized and excellent communications skills
  • Customer focused with good communication and interpersonal skills
  • Able to work under pressure and tight deadline

 

Applicants for the above position must be proficient in spoken and written Chinese (including Mandarin) and English, and be competent in MS Office applications.

 

Attractive remuneration packages will be offered to suitable candidates. Interested parties please send full resume with present and expected salary to Human Resources Department, 20/F BOC Credit Card Centre, 68 Connaught Road West, H.K. (Please quote Ref. no.) OR email by clicking

**Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.