Content Editor & Strategist

Job level Middle
Work exp Minimum 2 Years
Education Bachelor Degree
Within Hong Kong
Employment type Full Time
Industry Information Technology
Job function Digital / Web / Mobile > Digital Marketing / Social Media
Marketing / Public Relations > Marketing - Communications
Media / Advertising > Copy Writing
Published On 28/10/2019

gini is looking for an experienced writer and content manager who can make an immediate impact on demand generation for our B2B business and online acquisition for our B2C business. You will be responsible for writing, improving, and maintaining highly articulate, engaging copy to attract and nurture leads into paying customers.You'll be an integral part of the Marketing team. You'll use your superb writing skills for online communication in emails, website pages, brochures, case studies, sales presentations, advertisements, and more.

Energy, intelligence, and resourcefulness are not optional attributes for this role. We are looking for someone who is an experienced and passionate copywriter, comfortable writing taglines, and short and long-form for copy in English for all marketing channels. And excited about being a part of a fast-growing technology company.


What you'll be doing:

  • Lots of copywriting!
  • Documenting a content marketing plan.
  • Developing messaging frameworks to align with personas.
  • Play an essential role in evaluating the sales funnel and buyer journey to ensure content is addressing helping to drive growth.
  • Research and create downloadable content database growth and lead generation. You'll also collaborate with industry influencers, earn backlinks to support our SEO strategy, and produce excellent content that can be repurposed in a variety of formats.
  • Audit and improve existing content.
  • Work closely with the Marketing and Design team to improve conversion rates through content efforts.
  • Write everything from regular sales collateral, blog posts, social media posts, emails, brochures, and other sales collateral to support lead generation efforts.
  • Analyze data to improve the results of your work.


What we are looking for: 

  • Bachelor's degree holder or above in Communications, Journalism, Psychology or related major is preferred.
  • Minimum of 3 years of intensive experience writing sales and marketing copy, preferably in the finance and/or technology industries.
  • We can't stress this enough: excellent writing skills. Please submit writing samples with your CV.
  • Ability to generate original, compelling content on the spot.
  • Experience in content management, analytics, and automation is a big plus.
  • Independent, self-motivated, proactive, result-oriented, innovative. Can-do attitude.


What is gini?

gini is an award-winning fintech company (winning 2 of 4 awards at the Citi Fintech Challenge) that simplifies everyone's financial lives.

gini is the first app that links every product a user carries in their wallet in one place, conveniently connecting a person's credit cards, bank accounts, loyalty cards, and discount vouchers into one place.

Our company is a pioneer in personalized digital banking solutions in Hong Kong with full support from Cyberport and major banks. It is a mobile app that helps people better manage their finances and get more value for their money. Ultimately, they can improve the quality of lives effortlessly. gini makes banking more personal than ever, providing unique data-driven solutions, such as transaction-based market analytics and card-linked marketing.

Visit our website here:


Application Methods

Please address your application & writing samples to:

  • Stephanie Johnson, C.M.O.
  • Website:
  • Office: Basement, 27-30 Sau Wa Fong, Wan Chai, Hong Kong

For more information, send us an email to say hi!