Content Manager, Social Media (Elle) (Ref: MAG-79)

Job level Entry
Work exp 2 Years To 3 Years
Education Bachelor Degree
Language Chinese - Cantonese, English
Wong Chuk Hang
Employment type Full Time
Benefits 5-day week, Discretionary bonus, Medical plan
Industry Media
Job function Media / Advertising > Copy Writing
Published On 16/07/2021

Purpose of the Position:

Develop creative and engaging social media strategies. Create engaging digital contents that aim at connecting with the existing and potential targeted audience. Optimise content performances by constantly providing new and creative ideas, responding swiftly to market trends and adopting best practices in content production. Plan and execute online articles, social posts and video contents on website and social media for both editorial and client projects. Collaborate closely and smoothly with internal and external parties for photo/ video shoots and other content making

Job Responsibilities:

  • Generate ideas, and create content independently that reflects the brand’s DNA
  • Manage the day-to-day handling of all social media channels such as Facebook, Instagram and YouTube, adapting content to suit different channels
  • Manage and facilitate social media communities by responding to social media posts and developing discussions
  • Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
  • Develop and create engaging content for website and social media platforms
  • Conduct keyword research and update regularly to ensure content is SEO optimised
  • Copy edit, proofread, and coordinate with freelance contributors
  • Partner with creative teams (designers, videographers and photographers) to produce high quality visual content from layout, photo and video
  • Form key relationships with influencers across the social media platforms
  • Establish industry contacts to enhance the quality of online sections
  • Work with sales and marketing departments to create and edit promotional content


Job Requirements:

  • Degree in language, journalism, digital marketing or relevant disciplines
  • At least 2-3 years experience in newspaper, magazine, advertising, digital, or publishing industry
  • Exceptional writing/ editing, communication and research skills, as are self-motivation and the ability to meet tight deadlines
  • Ability to multitask and work under pressure
  • Good team player
  • Creative and able to contribute new ideas
  • Fast learner and self-motivated, with a good eye for detail
  • High organised and have strong project management skills
  • Familiar with SEO knowledge, best practice and latest trend
  • Familiar with keyword planner, Google Analytics and other analytical tools
  • Proficient in Microsoft Word, Excel PowerPoint, Mac and Chinese language input
  • Excellent communication skills
  • Good command of English and Chinese (Cantonese & Mandarin)
  • Candidates with lesser experience may be considered for the role as Senior Content Executive


Work location will be at Wong Chuk Hang office


Interested parties please send curriculum vitae with full career details, salary history, availability and expected salary to the People Department, 19/F, Tower One, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong or by clicking  .


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