About Williams Lea Williams Lea is the leading global provider of skilled business-critical support services to financial, legal and professional services firms. From our humble beginnings as a print shop in London, to our position today as a global outsourcing leader, our business is built on a strong...

About Williams Lea 

Williams Lea is the leading global provider of skilled business-critical support services to financial, legal and professional services firms. 

From our humble beginnings as a print shop in London, to our position today as a global outsourcing leader, our business is built on a strong heritage, great relationships and a talented team. 

We are experts in delivering efficient business processes in complex and highly regulated environments. We connect people, processes and technology to manage documents and streamline key back office functions. Empowered by a global workforce, our strength is unparalleled and helps improve efficiency, increase effectiveness and reduce risk for our clients. 

Our clients and their customers have always been at the heart of everything we do. We bring a consultative and collaborative approach to developing solutions for the unique needs of legal, financial and professional services firms and our long-term partnerships, great relationships and exceptional employees have been the driving force behind our success.

Content Marketing Specialist, APAC

Job level Entry
Work exp Minimum 3 Years
Education Bachelor Degree
Location
Wanchai
Employment type Full Time
Benefits 5-day week, Dental plan, Insurance plan, Medical plan, Performance bonus
Industry Advertising / Marketing / Digital Marketing
Job function Marketing / Public Relations > Marketing - Communications
Media / Advertising > Editorial / Journalism
Sales / Business Development / Customer Service > Channel / Distribution
Published On 04/11/2019

Content Marketing Specialist, APAC

Recruiter: Tag

Industry: Journalism, Marketing & PR, Publishing, B2B, Communications, Marketing Services, Digital, Print, Consumer, Retail & FMCG, Media, Creative

Job Level: Middle

Hours: Full-time

Contract: Permanent

Reporting to: Marketing & Communications Manager, APAC

Are you self-motivated with a “can do” attitude? Are you able to create engaging B2B content for multi-channel marketing campaigns? Can you research trends, gather subject matter expert views and create engaging content that sparks interest?  

 

Position summary

The purpose of this role is to support the APAC Marketing and Growth teams for Tag by creating compelling content and engagement programs to drive growth. You will be writing all different types of content – from blog posts to original research to case studies and interviews.

Responsibilities:

  • Concept and create B2B “top of the funnel” content based on market insights to attract and drive prospects to engage with Tag
  • Produce various formats of content with the idea of amplifying on channels including: blog posts, articles, industry trend reports, videos, eBooks, whitepapers etc.
  • Ensure message and content consistency across different platforms. Measure, analyze and optimize content performance accordingly
  • Oversee the implementation of monthly content calendars, using relevant tools to create and schedule content
  • Conduct efficient, independent and creative research on topics impacting marketing and procurement personas
  • Identify opportunities to create new engaging content as well as adapting and sharing existing content that talks to client interests
  • Provide general marketing support for the APAC marketing team

 

Qualifications and experience

  • A graduate with at least 3 years of experience in creating, writing, editing and proofing content
  • Communications skills and proficiency in English language, verbal and written with a bachelor’s degree in Journalism or marketing
  • Experience creating marketing communications that drive acquisition and deepen customer relationships
  • Confident writing in different formats and for different channels: blog posts, articles, Ad copy and headlines, social copy and video scripts etc.
  • An understanding of SEO principles and content optimization for search is advantageous
  • Strong sense of ownership, urgency and drive
  • High attention to detail and ability to manage multiple, competing priorities simultaneously
  • Demonstrates ability to excel in a high-energy, fast-paced environment
  • Excellent verbal and written communication skills