Corporate Marketing Manager / Assistant Corporate Marketing Manager

Job level Middle
Work exp 3 Years To 5 Years
Education Bachelor Degree
Language Chinese - Cantonese, Chinese - Mandarin, English
Location
Central
Employment type Full Time
Industry Banking
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Communications
Marketing / Public Relations > Marketing - Corporate Communications
Published On 24/06/2019
ref. 492320

Job No.: 492320
Employment Type: Full time
Departments: Chief Executive's Office
Job Functions: Public Relations / Corporate Communications

 

Responsibilities:

  • Responsible for planning, implementation and evaluation of the Group's brand and marketing strategies to enhance overall brand image and to achieve business objectives
  • Lead creative strategies to enhance brand positioning, define brand messages and personality, and explore possible channels to enhance business / brand development
  • Provide industry and market analyses as part of on-going brand management
  • Support and advise business units on their marketing campaigns in areas including but not limited to graphic designing, producing marketing collaterals and gift items, planning media placement, assessing the campaign results and conducting market analyses
  • Work closely with third-party service providers in advertising, promotions and events management to ensure smooth execution of marketing campaigns

Requirements:

  • Degree or above with major in Branding Management, Marketing Communications, Public Relations or advertising
  • 3-5 years' experience in brand management, marketing communications, advertising, public relations and / or event management, including 5 years' managerial experience in financial sectors or Bank
  • Experience in graphic design is preferred
  • Experience in graphic design / photo editing and development of digital marketing campaigns in websites, social media etc. will be an advantage
  • Creative and resourceful to identify branding and marketing trends
  • Strong communication, inter-personal and problem-solving skills
  • Well-versed in spoken and written English and Chinese, fluency in Mandarin is an advantage
  • Basic computer skills, e.g. Word, Excel, PowerPoint and Chinese word processing