BOC Credit Card (International) Limited (BOCI) was established in 1980 and is a wholly-owned subsidiary of BOCHK. All credit cards issued by BOCI are collectively called BOC Credit Cards. BOCI has issued various international credit cards and is now the card issuing and acquiring processing centre for...

BOC Credit Card (International) Limited (BOCI) was established in 1980 and is a wholly-owned subsidiary of BOCHK. All credit cards issued by BOCI are collectively called BOC Credit Cards. BOCI has issued various international credit cards and is now the card issuing and acquiring processing centre for BOCHK, BOCI plays an important role in the credit card business in the Mainland of China, Hong Kong and Macau. To cope with our rapid business expansion, we are now looking for high-calibre candidates to take up the following challenging role(s).

Credit Card Acquisition and Promotion Manager

Job level Middle
Work exp 3 Years To 5 Years
Education Bachelor Degree
Language Chinese - Cantonese, Chinese - Mandarin, English
Location
Within Hong Kong
Employment type Permanent
Industry Banking
Job function Banking / Finance > Project Management
Banking / Finance > Research / Analysis
Marketing / Public Relations > Management
Published On 11/10/2019

Responsibilities:

  • Participate in formulation & implementation of acquisition strategies and programs to grow the profitability of credit cards
  • Plan, develop, implement and evaluate promotion programs to achieve the assigned business target
  • Proactively drive and ensure smooth implementation of various projects in product optimization, system enhancement, customer experience and sales promotions by negotiating and co-ordinating with both internal and external departments
  • Analyze market trend and customer behaviors to provide recommendations for follow-up actions
  • Manage and work closely with different sales channels to ensure progression to the assigned business targets
  • Propose new card products and marketing campaigns to increase market penetration
  • Ensure compliance with relevant regulatory requirements and internal policies
  • Manage program budget in an effective manner

 

Requirements:

  • Degree holder in Marketing or Business related disciplines
  • Minimum 3-5 years’ experience in marketing / product or customer management function, preferably with credit card product experience
  • Strong business acumen with excellent project management and problem solving skills
  • Hands-on skills in PowerPoint and strong presentation skills
  • Customer focused with good communication and interpersonal skills
  • Able to work under pressure and tight deadline

 

Applicants for the above position must be proficient in spoken and written Chinese (including Mandarin) and English, and be competent in MS Office applications.