Customer Proposition Marketing Manager

Job level Middle
Work exp Minimum 2 Years
Education Bachelor Degree
Location Hong Kong
Employment type Full Time
Industry Banking
Job function Banking / Finance > Retail Banking / Branch Banking
Marketing / Public Relations > Marketing - Brand / Product Management
Banking / Finance > Private Banking / Wealth Management
Published On 01/10/2016
ref. BBBH5578_40666

Customer Proposition Marketing Manager

*Excellent career prospect
*Card product team
*Project management

About the company
Our client is one of the leading retail banking groups in Hong Kong. To cope with the recent expansion, they are looking for a Marketing Manager for their Card Products team.

About the role
You will be responsible for planning, implementing and evaluating marketing strategies to increase card product business for different customer segments. You have to maximize business opportunities by liaising with vendors for special privileges or organizing joint promotional activities to increase card usage and acquisition. You need to conduct market research on competitors' products and customer's behavior to suggest new ideas for upcoming marketing programs. You are also requested to manage marketing budget effectively and organize marketing projects to reinforce company and product image.

About the person
To qualify, the successful individual must possess:
  • University Graduate.
  • At least 2 years of experience in marketing function in banks with solid experience in marketing.
  • Sound experience in segment marketing will be an advantage.
  • Excellent interpersonal and communication skills.
  • Creative, organized and self-motivated.
  • Able to work under pressure and meet tight deadline.
  • Proficient in spoken and written English and Chinese (Cantonese and Mandarin).

Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.