We are a new team under New Media Group 新傳媒集團 that runs a network of over 30 social media channels including Travel & Dining, Beauty & Women, Parenting, etc. We are now hiring young and energetic members to join our team. The team is a new set up, hence we look for people that are keen...

We are a new team under New Media Group 新傳媒集團 that runs a network of over 30 social media channels including Travel & Dining, Beauty & Women, Parenting, etc. We are now hiring young and energetic members to join our team. The team is a new set up, hence we look for people that are keen to work in a startup environment, passionate about digital and creativity, and resourceful in solving problems.

Digital Analytics Executive

Job level Entry
Education Bachelor Degree
Location
Kwun Tong
Employment type Full Time
Benefits 5-day week, Medical plan
Industry Media / Publishing
Job function Information Technology > System / Business Analyst
Media / Advertising > Media Strategy / Plan / Buy
Published On 04/11/2018

 

 

Job Description:

  • Prepare weekly and monthly report on advertising effectiveness tracking, traffic analysis, social media analysis.
  • FB and IG advertising: set up FB and IG advertising, boosting strategy, optimization, and also campaign analysis.
  • Plan for facebook and search marketing campaigns (Google and Baidu) to drive traffic and marketing campaigns.
  • SEM: Suggest and define keyword campaign testing strategies, manage the testing schedule, monitor and analyze specific keyword and campaign performance and drive the analytics and recommendations for further campaign optimization.
  • Design advertising trial to find out effectiveness for different bidding methods, cost effectiveness by countries, or creative effectiveness, etc.
  • Increase the efficiency, accuracy and quality of daily campaign management and deliverables.
  • Site traffic analysis: Retrieve data from web analytics tools, conduct analysis and communicate insights.
  • Prepare campaign performance reports from data collection to report compilation.
  • Conduct regular behavioral analysis, profile reports & revenue tracking in various dimension.



Requirement:

  • Good numerical sense and data analysis ability. Able to derive insight and actions from data.
  • Advanced Excel/ Reporting skills including formula and pivot table.
  • Experience on Facebook, IG, search marketing, or analytic tools including FB analytics, Google Analytics is an advantage.
  • Ability to diagnose common SEO issues will be a plus.
  • Good verbal / written communication skills.
  • Degree in maths, statistics, marketing/social science research, or related discipline.

 

 

We offer 5-day-work week with competitive remuneration and benefit packages to the right candidate. Interested parties please send your application letter, resume, expected salary and availability to Human Resources Department, 9/F, New Media Tower, No. 82 Hung To Road, Kwun Tong, Kowloon or by clicking “

 

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the New Media Group. Applicants not hearing from us within four weeks from the date of advertisement may consider their applications unsuccessful. We retain the unsuccessful applications for a maximum period of 24 months.