Swire Properties develops and manages commercial, retail, hotels and residential properties, typically mixed-use developments in prime areas across Hong Kong, the Chinese mainland and Miami, US. Adhering to our core values of integrity, originality, long-term focus and quality, we pride ourselves in transforming the urban landscape, creating thriving communities and ensuring sustainable value for our stakeholders. Our creative culture drives our passion to excel and energises us to design inspiring experiences.

Digital Business Analyst (Ref.: DM-BA-41)
Ref.No: DM-BA-41

We are looking for a detailed-mind, self-motivated and experienced Business Analyst to help review, analyse and evaluate user/customer needs and bridge the gap between technical and business throughout the digital production/application cycle.




  • Evaluate and analyse business requirements/expectations/needs/pain points, anticipate requirements, outline problems, uncover areas for improvement, develop and implement solutions with internal and external project team
  • Develop customer journey maps/diagrams & use cases; study digital platform capabilities; develop user requirement documentation and functional specifications
  • Work collaboratively with internal and external team in defining use cases/scenarios which illustrate the impact of the change across the customer journey
  • Improve digital product/application by studying current practices; suggest and design modifications
  • Interpret, evaluate and interrelate research/business/online data (e.g. Google Analytics/Firebase etc.) and develop integrated business analyses for strategic decision-making
  • Conduct requirement validation, explain requirements and discuss the implementation with technical team
  • Support project manager/lead to define project requirements by identifying project milestones, phases and elements
  • Report on sources of technical issues and make recommendations to BUs and project team
  • Conduct insightful, ad hoc analyses to investigate ongoing or one-time operational issues
  • Conduct and coordinate digital, product, market and related research to support strategic and business planning for digital product development 
  • Create informative, actionable and repeatable reporting that highlights opportunities for improvement 
  • Translate business and functional requirements into appropriately designed test plans, test cases and test scripts
  • Conduct acceptance testing and related quality assurance activities
  • Define processes with external vendors for test plan and several phases of testing cycle
  • Review test strategies and ensure that all the various kinds of testing are getting covered by external vendor
  • Plan and schedule several milestones and tasks like alpha and beta testing
  • Support BUs on hands-on testing, help analyse test results (issues) and take appropriate follow-up actions


Together with creativity, integrity and passion, our ideal staff should have:


  • At least 8 FULL years of BA experience in mapping user journey, designing, implementing and launching digital products & applications
  • QA experience in designing, implementing and supporting digital products & applications.
  • Bachelor’s Degree in Business, Computer Science, Engineering or Science-related fields
  • Knowledge of software development methodologies (including both Waterfall and Agile) and quality assurance methodologies and tools 
  • Hands-on experience with Sitecore & Salesforce is a plus
  • Hands-on experience with Jira is a plus
  • Have technical sense and be able to work closely with technical/development team 
  • Possess a strong analytical thinking and problem solving, and ability to deal with ambiguity in a rapidly changing business environment
  • Strong interpersonal, consultative and facilitation skills. Need to be a strong team player and a patient listener
  • Quick learner with high level of accuracy and attention to detail
  • Successful track record in working on cross-functional, cross-team projects
  • Strong sense of responsibility, independent, self-motivated, able to work under pressure 
  • Excellent oral and written communication skills in Cantonese, English and Mandarin



You are invited to submit your application via the Apply button. 


If we have not contacted you within six weeks after your submission, please consider your application be unsuccessful this time. The personal data of unsuccessful candidates collected for this recruitment exercise will be kept for 12 months from its completion and thereafter destroyed. Information provided will be used for recruitment and appointment purpose only. The Company will handle all personal data confidentially in accordance with the principles laid down in the Personal Data (Privacy) Ordinance.


© Swire Properties Limited 太古地產有限公司

Job level Middle
Work Exp. 8 Years
Education Bachelor Degree
Location Quarry Bay
Employment type Permanent
Industry Property / Real Estate Development
Job function Digital / Web / Mobile (Digital Marketing / Social Media )
Published On 28/05/2021