Digital Content Author - Retail Banking and Wealth Management

Job level Middle
Within Hong Kong
Industry Banking
Job function Banking / Finance > Project Management
Banking / Finance > Others
Digital / Web / Mobile > Others
Published On 28/10/2019
ref. 0000DL8P

Some careers have more impact than others.

If you’re looking for a role where you can continue to make an impression, take the next step at HSBC where your contributions will always be valued. 

Retail Banking and Wealth Management serves millions of customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels. 

We are currently seeking a high caliber professional to join our team as Digital Content Author

In this role, you will

  • Liaise with the stakeholders to interpret their business requirements and create specific content strategies
  • Build and optimisation of required pages ensuring incoming journeys are accounted for
  • Using data to further decision making and reporting on effectiveness of content by working closely with search, social, analytics and product teams.
  • Help conceive, write and deliver output based on editorial calendar and other planned initiatives for public facing website and other distribution platforms as identified
  • Ability to analyse and communicate key findings in analytics
  • Ability to manage project work with ad hoc tasks
  • Work closely with the stakeholders to ensure the implementation of the strategy and the day-to-day content changes on AEM
  • The management of the content on Development and Pre-Production environments, troubleshoot and deliver any CMS changes as part of the backlog
  • Work closely with Designers, Copywriters and various internal and external stakeholders for the delivery of new content on website via Adobe Experience Manager
  • Require a creative flare and knowledge of best practice e.g. select suitable templates, components and modules, adding/editing content such as multilingual copy, images, video, SEO metadata as part of the content management
  • Able to communicate effectively to ensure any issues are raised to ensure realignment across the channels
  • Oversee Quality Control in output
  • Passionate about creating optimal user journeys with a focus on quality copy, engagement, conversion and acquisition
  • Manage your own pipeline of work and ensure milestones are met
  • Responsible for ensuring the success of pages by monitoring their performance and offering further options to optimise
  • Identification of key risks, issues and interdependencies and providing appropriate mitigation strategies and solutions or escalating as appropriate. 

To be successful in this role, you should meet the following requirements

  • English fluency both oral and written.
  • Second language fluency highly beneficial in either Cantonese or Mandarin.
  • Proven experience as a digital writer
  • Professional diplomas from Marketing, Communication, Media, Journalism would be an advantage.
  • Experience and understanding of web publishing tools, content management systems and capabilities and automated translation platforms
  • Previous experience in a translation or localisation environment Knowledge of digital best practice including web analytics, SEO, writing for web, optimisation and accessibility
  • Experience in creating and delivering B2C geared localized digital content across multiple platforms, especially mobile
  • A working understanding of web technology and digital publishing tools such as XML, HTML, and Photoshop
  • Demonstrated success in delivering multiple digital content related projects, priorities and stakeholders concurrently
  • Strong analytical, and planning skills and the ability to work with multiple teams
  • Good understanding of project methodology, frameworks and best practice and in particular Agile
  • Subject matter expertise of digital content and distribution innovative, the ability to approach things differently or do different things to deliver goals
  • Highly developed communication skills, both written and verbal
  • Pragmatic decision making skills, with the ability to make clear judgments based on a range of factors
  • Strong relationship management and influencing skills to satisfy a wide range of internal and external customers with conflicting priorities 

For further details and application information please visit our career site, search under reference number 0000DL8P 

You’ll achieve more when you join HSBC.


HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. 

Issued by The Hongkong and Shanghai Banking Corporation Limited