Nascent is a premium recruitment expert and staffing provider for international companies in Hong Kong and across Asia. Encompassing local and international placements, contract and temporary staffing, outplacement as well as payroll services across all industry sectors, Nascent’s highly personalised...

Nascent is a premium recruitment expert and staffing provider for international companies in Hong Kong and across Asia.


Encompassing local and international placements, contract and temporary staffing, outplacement as well as payroll services across all industry sectors, Nascent’s highly personalised service ensures that its clients find the right talent to meet their human resource needs.

Digital Marketing Analyst

Job level Entry
Location
Within Hong Kong
Industry Information Technology
Job function Digital / Web / Mobile > Digital Marketing / Social Media
Published On 23/08/2019

Duties:

  • Connecting the dots between Analytics and digital marketing to optimise marketing spending
  • Developing a cross-channel attribution model
  • Provide insights to accelerate the growth of customer acquisition
  • Analysing online user behaviour, conversion data and customer journeys, funnel analysis and customer segments.
  • Analysing marketing campaigns and deliver ideas and recommendations
  • Monitor campaign via UTM tagging and set up dashboards for marketing and other stakeholders
  • Built and provide marketing and e-commerce reports

Requirements:

  • 2 years+ experience in a similar role, preferably in e-commerce
  • Advanced user of Google Analytics and Data Studio, knowledge in Google Tag Manager and expertise in Google Search Console and Google Ads is an advantage
  • Proficiency in MS Excel and the creation of dashboards to visualise data
  • Proactive approach to optimise campaign tracking and analysis