SOUTH CHINA MEDIA is the largest publication Company in Hong Kong on magazine publication and print media. As an industry leader, we publish monthly and weekly magazines with diversified interests including fashion, lifestyle, entertainment, current affairs, finance and family, etc. In alignment with...
SOUTH CHINA MEDIA is the largest publication Company in Hong Kong on magazine publication and print media. As an industry leader, we publish monthly and weekly magazines with diversified interests including fashion, lifestyle, entertainment, current affairs, finance and family, etc. In alignment with our aggressive business development strategies, we are inviting high calibre individuals for the following position :

DIGITAL MARKETING EXECUTIVE

Job level Entry
Education Not applicable
Location
Eastern District
Employment type Full Time
Industry Media / Publishing
Job function Media / Advertising > Media Strategy / Plan / Buy
Marketing / Public Relations > Management
Marketing / Public Relations > Marketing - Communications
Published On 29/10/2018

Responsibilities

  • Build, launch, optimize and maintain paid search and display campaigns via Google Adwords, Bing, Yahoo, Facebook and other platforms to increase awareness, generate leads and convert new customers.
  • Define and report on digital campaign performance metrics.
  • Continuously monitor and optimize online campaigns to increase conversion ratios.
  • Manage projects through from concept to completion; clearly articulate the goals of your project, get buy-in from key stakeholders, and manage internal and external teams to get the job done.
  • Collaborate with the broader marketing team to ensure alignment of integrated marketing programs.
  • Manage external vendors and other partners.
  • Stay current on new digital marketing trends and opportunities.
  • Drive ad-hoc marketing initiatives as required.

 

Requirements

  • Tertiary educated in media relations, digital marketing or a related field.
  • 1 years of digital advertising, social and search marketing experience with a priority emphasis on lead generation.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, and/or display advertising campaigns.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Search Console and HubSpot).
  • Strong creative, project management and interpersonal skills.
Interested parties, please email your resume with EXPECTED SALARY and AVAILABILITY.

For more information about our Company, please visit our website : http://www.scmedia.com.hk

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