The media group of PCCW is a leading, fully integrated multimedia and entertainment group in Hong Kong. The media group operates the leading pay-TV service in Hong Kong under the Now TV brand delivering both self-produced and licensed content to its customers using advanced IPTV technology. Now TV offers...

The media group of PCCW is a leading, fully integrated multimedia and entertainment group in Hong Kong.

 

The media group operates the leading pay-TV service in Hong Kong under the Now TV brand delivering both self-produced and licensed content to its customers using advanced IPTV technology. Now TV offers more than 190 linear channels of local, Asian and international programming. Its premium content can also be accessed on-demand and on the go via Now Player app. It is also a leading producer of Chinese language news, financial news and sports programming in addition to Asian infotainment content which complements its wide portfolio of licensed movie and international television content.

 

The media group is also engaged in the provision of over-the-top (OTT) video service under the Viu brand in Hong Kong and other places in the region. In addition, MOOV is a hugely popular lossless music digital streaming service in Hong Kong.

 

Moreover, the media group operates one of Asia's leading directories businesses under the Yellow Pages brand.

Digital Marketing Executive

Job level Entry
Work exp Minimum 2 Years
Education Bachelor Degree
Location
Kowloon Bay
Employment type Full Time
Benefits 5-day week
Industry Telecommunications
Job function Digital / Web / Mobile > Digital Marketing / Social Media
Marketing / Public Relations > Marketing - Digital Marketing
Marketing / Public Relations > Marketing - General / Support
Published On 11/01/2019
ref. CPC-01159

The Job

  • Determine opportunities on new and existing social platforms to reach potential customers and engage with existing customers
  • Create, implement, track, optimize and analyze all SEM, remarketing and social campaigns including audience targeting, exclusions, bid optimizations, creative updates and performance monitoring
  • Attain KPI such as increasing download rate, users’ activeness and improving conversion rate
  • Provide ongoing recommendations to improve account performance and growth including; optimization and strategy opportunities
  • Identify trends and insights in order to maximize ROI

 

The Person

  • Degree holder in E-Commerce, Marketing, or any related discipline
  • 2-4 years of work experience in digital marketing, preferably with E-commerce experience
  • Working knowledge of SEM and major Paid Social platforms (Facebook, Instagram, etc)
  • Proficient with both Google Analytics and Tag Manager. Proficient with Microsoft Excel and Google Sheets
  • Audience Targeting. Skilled at using events to create and segment audiences for both targeting and tracking
  • Innovative, independent and a good team player
  • Good written and verbal communication skills in both written English and Chinese

 

We offer attractive & competitive salary and benefits, an exciting work environment and excellent career development opportunities. If you have the desire for an exciting and rewarding career, please send us your resume, quoting the reference number, stating your present and expected salary to Human Resources Department by:

Post : 6/F, Goldin Financial Global Centre, 17 Kai Cheung Road, Kowloon Bay, Hong Kong
Email :
Fax : (852) 2827 8322

For more information on other job opportunities of PCCW, please visit our website at
http://www.pccw.com/Careers/Job+Opportunities+%26+Application/Current+Opportunities?language=en_US

PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer personal data policies (http://www.pccw.com/staticfiles/PCCWCorpsite/Terms%20of%20Use/Privacy%20Policy%20Statement/(PCCW)%20HR%20Privacy%20Policy%20Statement%20(version%20-%20Nov%202017).pdf), a copy of which will be provided immediately upon request.