With over 1,000 internal employees and 13,000 employees out working on client sites, the Chandler Macleod Group is one of the region's largest employers and provider of human resources solutions - so we know what it takes to recruit, select and retain the best people. In fact, everything we do relates...
With over 1,000 internal employees and 13,000 employees out working on client sites, the Chandler Macleod Group is one of the region's largest employers and provider of human resources solutions - so we know what it takes to recruit, select and retain the best people. In fact, everything we do relates to unleashing potential in people and companies; from providing today's career opportunities to planning, measuring and managing the workforces of tomorrow.

Digital Marketing Manager

Job level Senior
Education Bachelor Degree
Location
Within Hong Kong
Employment type Full Time
Industry HR / Recruitment Services
Job function Information Technology > Others
Published On 02/12/2018
ref. Employer Ref. 18333
  • Genuine Development Opportunity
  • Newly Created Role
  • Regional Coverage


Responsibilities:

  • Drive and develop tactic digital and social marketing strategy for different regions, to achieve the brand and business targets
  • Develop and implement effective media buy, SEM, SEO, eDM strategy to drive the traffic onto brand website and sales channels
  • Formulate website content strategy to construct a brand-right compelling brand and product storytelling consumer journey on the brand website and wholesales sales channels to optimize conversion rate
  • Create and provide engagement of social content for markets to activate according to the regional seasonal marketing calendar on social media platforms
  • Keep track and monitor local markets usage of regional content and effectiveness of content types
  • Conduct marketing, online traffic and consumer activities analysis, and provide actionable recommendation to markets to analyse and optimize content effectiveness to identify KPI



Requirements:

  • Bachelor in Marketing / e-Commerce or related disciplines
  • 6-8 years in online and digital marketing gained from fashion retail, with regional exposure is an advantage
  • Solid experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Strong business sense and analytical skills
  • Dynamic, pro-active and able to work under fast-paced environment

Interested parties please click or contact Ally Yeung on +852 2833 4127 for more information.