For secure and confidential job application, please click the below link to get our email address.
For secure and confidential job application, please click the below link to get our email address.

DIGITAL MARKETING MANAGER – HK listed beauty services chain (5 days/Mongkok)

Job level Senior
Work exp 4 Years To 15 Years or above
Within Hong Kong
Employment type Full Time
Benefits 13-month pay, 5-day week, Discretionary bonus
Industry Beauty / Health Care / Sports / Fitness
Job function Digital / Web / Mobile > Digital Marketing / Social Media
Health / Fitness / Beauty Care / Recreation > Beauty Care Services
Marketing / Public Relations > Marketing - Digital Marketing
Published On 18/10/2019
  • Hong Kong listed company
  • Professional beauty group with stores located in Hong Kong, Macau and China.
  • Core business : Provision of slimming and beauty services and the sales of slimming and beauty products
  • We are looking for DIGITAL MARKETING MANAGER – with details as follows :
  • Monitoring and implement marketing automation platform
  • Strong in user acquisition campaign management as well as data analytics.
  • ROI-driven. Manage user acquisition, creative creation, and budget allocation.
  • Manage in-app campaign and track the effectiveness of user acquisition campaigns and implement continuous improvements and optimization.
  • Work closely with operation, technical and other departments to establish growth strategies to support growth market goals.
  • Conduct keyword research to guide content creation, identify technical SEO issues, and work with web developers to optimize all product.
  • Familiar with Google Adwords, SEO, SEM, WeChat, Weibo, 小紅書, Facebook, Instagram, YouTube, etc
  • Manage all digital marketing channels including website, mobile apps, social media platform to create and maintain high level of customer reach, interaction and to ensure brand consistency.
  • Monitor metrics daily, track KPIs, boost MAU, Users Acquisition & Users Retention and take action on any trends you observe.
  • Digital campaign testing and optimization (A/B testing knowledge is advantage)
  • Degree holder in Marketing, digital marketing / CRM / database marketing management / marketing automation or related disciplines.
  • More than 4 years of experiences in growth marketing / product marketing role
  • Solid experience in beauty industry is highly prefer
  • Strong knowledge on matching & filtering, customer segmentation, scoring model & CRM platform capabilities
  • Related field of digital marketing /mobile user acquisition campaign management.
  • The ability to think strategically and develop comprehensive, data-driven marketing plans.
  • Strong working knowledge in mobile app analytics or tools such as Firebase, Flurry, Google Analytics etc.
  • 5 days work
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