GlobalExec, a member of the Hong Kong Institute of Human Resources Management, is one of the most successful and fast growing total human resources solution providers in Asia. We specialize in industries including Banking & Finance, Information Technology, Commerce, FMCG, Retails and Manufacturing...

GlobalExec, a member of the Hong Kong Institute of Human Resources Management, is one of the most successful and fast growing total human resources solution providers in Asia. We specialize in industries including Banking & Finance, Information Technology, Commerce, FMCG, Retails and Manufacturing sectors. Clienteles include major Banks, IT Vendors and Global 1,000 Companies. Our Consultants are all experienced professionals in specialized industries who possess strong business acumen and commercial awareness hence able to deliver our best practice at all time.

Suite 1710-12, Wing On Centre, 111 Connaught Road Central, Hong Kong
Tel : (852) 3551 9300 Fax : (852) 3551 9400
E-mail : (preferable)
Website : www.globexec.com

Digital Marketing Manager (Ref. No. 04837)

Job level Senior
Education Bachelor Degree
Location
Not Specified
Employment type Full Time
Industry Media
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Public Relation - Events Management
Media / Advertising > Photography / Video
Published On 21/12/2018
ref. 04837

Our client, a leading fashion brand, is looking for high-caliber person to fill the position.

Responsibilities:-

  • Plan, develop, create, and execute digital marketing campaigns focused on target markets, particularly reaching C-level and VP level executives in HR.
  • Develop keyword strategies, copy, landing page optimization, and aligning offers to drive conversions.
  • Exercise leadership over Web Site conversions and retargeting. Drive proactive strategies on modifying pages and content to improve conversions.
  • Provide input into content strategy to fuel digital marketing campaigns as the advocate for seamless digital experiences for our prospects and customers to drive conversions.
  • Align message, campaign cadence, offer, content, landing page optimization, and channel. Ensure integration of message with other inbound and outbound campaigns driven by other team members.
  • Lead the digital marketing agency and optimize for best practices through testing, the latest conversion strategies, and high ROI.
  • Clearly communicate and assist in the handoff to the inside sales team on the objectives, strategies, messages, and desired response from the campaigns.
  • Interact with marketing programs managers and marketing operations to make recommendations on trigger based campaigns across channels, e.g. SEO or SEM conversion to an email offer.
  • Measure campaigns based on agreed upon metrics and follow the results of inquiries to sales qualified leads. Make recommendations on appropriate lead scoring and lead management processes.
  • Evolve campaigns to a customer life cycle marketing strategy, based on buying journeys and buy cycles.

Requirements:-

  • Degree in Marketing and Public Relations or related disciplines.
  • Digital marketing experience is a MUST.
  • Preference for candidates with Fashion Retail experience with strong in branding.
  • Strong presentation skills.
  • Experienced in Video production
  • Proficiency in spoken English, Cantonese and Mandarin and written English and Chinese.
  • Proficient in MS Office, Word, Excel, Powerpoint, Photoshop
  • Candidate with less experience would consider as a Senior Digital Marketing Executive.