Digital Optimisation Specialist - Retail Banking and Wealth Management

Job level Middle
Education Bachelor Degree
Location Hong Kong
Employment type Full Time
Industry Banking
Job function Banking / Finance > Retail Banking / Branch Banking
Banking / Finance > Others
Accounting > Others
Published On 29/01/2017
ref. 00008JKU

Some careers grow faster than others.

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Retail Banking and Wealth Management serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

We are currently seeking a high caliber professional to join our team as Digital Optimisation Specialist.

In this role, you will

  • Lead Digital Optimisation Operational activities within the Asia pacific Digital Centre of Excellence and be the point of contact into the Global Platform Team.
  • Delivery will require them to understand the value channel, forecast future sales targets and implementing plans to achieve them, the strongest element being the overall achievement of the Digital plan in conjunction with regional and local entity teams.
  • The role will require a high level of energy to the implementation, expansion and retention of HSBC optimisation programs.
  • You will be an evangelist, program manager, conversion rate, website and mobile optimisation specialist.
  • The jobholder will work closely with providing operational insight, offering a pragmatic approach to Global Digital Teams and other global functions such as Analytics.
  • As the primary contact the role holder will be responsible for overseeing the day to day execution of testing programs, including the gathering, communication and documentation of project requirements, marketing consulting, data analysis and complex problem solving, while working closely with the global digital and analytics teams.
  • The role holder will build and maintain exceptionally strong relationships advising them on how to apply quantifiable long term, state of the art optimization strategies to their digital properties, including but not limited to AB testing, multivariate testing, personalisation and content targeting.
  • You will develop and implement optimisation plan with a goal of increasing our business Key performance indicators through use of Optimisation tool, web analytics and User experience enhancement
  • Lead the Optimisation Analysts in creating and managing reporting around planned activity, including pre and post test analysis that will support local entities and global business to reach specific targets.
  • Central to ensuring that optimisation activity is underpinned by User centre design principles and can be efficiently scoped, designed, developed, deployed and measured, engaging the necessary resources as required
  • Provide deep and or broad subject matter expertise and consultancy on Optimisation including education for inmarket teams.
  • Drive technology partners to improve optimisation capabilities
  • Contribute to the development of optimisation Analysts through support and coaching in web analytics and reporting and optimization techniques in line with Centre of excellence principles.
  • Work collaboratively with stakeholders including Group Digital, Software delivery, Business intelligence, Global metrics team to standardize reporting and optimize channel performance.
  • Lead definition and prioritisation of optimisation activity consulting with in country teams
  • Identify current state, undertake analysis and requirements gathering and documentation, putting forward recommendations.
  • Establish excellent working relationship with digital teams and the wider content requestors community across the business
  • Influence technology partners to resolve and improve optimisation tools and technologies
  • Lead governance process to support optimisation and reporting by creating global optimisation footprint
  • Identifying key risks, issues and interdependencies and providing appropriate mitigation strategies or escalating as appropriate.

To be successful in this role, you should meet the following requirements

  • Working knowledge of Adobe Analytics, Webtrends or other web analytics tools
  • Subject Matter Expertise of channel, including technical, commercial, market place and customer considerations.
  • Strong Commercial focus, ability to balance risks vs. rewards and maximize the cost effectiveness and profitability for the business
  • Pragmatic decision making skills, with the ability to make clear judgments based on a range of factors, for example commercials, risk, and customer experience, determine the implications and make recommendations as needed
  • Outstanding communication skills, with the ability to tailor messages and deliverables to stakeholders of all levels, both internally and externally, to explain complex or technical issues
  • The ability to approach things differently or do different things to deliver goals
  • To have a clear high level view and understanding of the Multi Channel and Digital strategies and regional sales and servicing plans
  • High levels of resilience and self motivation
  • Strong performance management and team development skills
  • The ability to quickly understand customer and operational considerations
  • The ability to approach things differently or do different things to deliver goals.
  • Experience in both the developed and emerging markets
  • Excellent interpersonal and problem solving skills
  • Fluent in English and or any of following language would be advantageous, Chinese Mandarin, Chinese Cantonese
  • University Bachelors Degree

For further details and application information please visit our career site, search under reference number 00008JKU

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited