iProspect is the dedicated digital performance-marketing company within Dentsu Aegis Network specializing in pay per click (PPC) management, full service search engine optimization (SEO), affiliate marketing, performance display and bought social media. The business was founded in 1996 in Boston Massachusetts....
iProspect is the dedicated digital performance-marketing company within Dentsu Aegis Network specializing in pay per click (PPC) management, full service search engine optimization (SEO), affiliate marketing, performance display and bought social media. The business was founded in 1996 in Boston Massachusetts. Today there are over 50 iProspect offices globally with 1300 staff managing in excess of US$550m in paid search billings, which places us as a number 2 top spender with Google and is a basis of our strategic, global partnership with the search engine. Each of the 50 iProspect offices is a leading search agency in their respective market. Our mission is to be the most sought after global digital performance agency, implementing fully integrated marketing programs that drive industry-leading results for our valued partners. With performance marketing at the core, we envision a brand that is synonymous with innovation, unparalleled customer service and home to the world’s leaders in digital marketing.

Digital Performance Specialist

Job level Middle
Education Bachelor Degree
Location
Quarry Bay
Employment type Full Time
Benefits Dental plan, 5-day week, Insurance plan, Medical plan
Industry Advertising / Marketing / Public Relation
Job function Sales / Business Development / Customer Service > Account Servicing
Media / Advertising > Media Strategy / Plan / Buy
Marketing / Public Relations > Marketing - Market Research
Published On 05/01/2019

Responsibilities

Strategic Performance Marketing

  • Be at the forefront of SEM/SEO and overall Performance Marketing knowledge by keeping up to date with industry news and developments
  • Have an understanding of the various digital media channels (Display, Affiliates, Social Media) and the potential for them in your clients marketing activity
  • Develop advanced Excel, Word and Power Point skills
  • Start building an understanding of the client’s business and digital marketing objectives
  • Start developing an understanding of the target audiences’ attitudes, behaviour and perceptions (with a focus on SEM/SEO), using a variety of market information and research data
  • Establish an understanding of all areas of the Dentsu Aegis Network expertise and the products/services we can provide to your clients
  • Help in preparation for and attend client reviews as required
  • Participate in and learn about social marketing and the impact for our clients

Campaign / Project Management

  • Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets
  • Help in preparing performance review presentations
  • Provide regular results analysis, reporting and recommendations
  • Under the guidance of your manager, develop and distribute accurate contact reports from meetings and conversations
  • Coordinate and distribute regular status reports
  • Keep clients and account team updated on the status of account activities
  • Have input in developing short and long term search strategies for the client
  • Excellence in Client Service and effectively manage client expectations
  • Obtain client approval of search briefs and schedules prior to campaign launches
  • Work with your Digital Performance Manager to ensure that: 
    • campaigns / projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to
    • campaigns are set up and optimized in the correct way, according to brief and best practices.
    • budgets are spent within daily / monthly limits and invoices are correctly reconciled at the end of each month
    • campaigns are monitored regularly and hit relevant targets
    • reports and presentations are delivered to the highest level of quality and integrity  

Requirements  

  • At least 2 years within digital performance (search and/or display )responsible for delivering against performance targets 
  • Knowledge and understanding of Web Analytics
  • Strong technical skills
  • Excellent knowledge and passion for digital
  • Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
  • Communicates effectively at all levels, both up and down
  • Strong numerical skills and attention to detail
  • Able to work in high pressure environment and resolve client issues
  • Able to work collaboratively across teams
  • Analytical and strategic
  • Demonstrates entrepreneurialism and initiative taking
  • Demonstrates honesty and integrity

 

Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purpose.