Kids II has a 50-year history of inventing and reinventing baby toys and gear for families across the globe. The brand portfolio strength runs deep with four brands under the Kids II umbrella: Bright Starts™, Ingenuity™, Baby Einstein™ and Oball™. Through its brands, Kids II is...

Kids II has a 50-year history of inventing and reinventing baby toys and gear for families across the globe. The brand portfolio strength runs deep with four brands under the Kids II umbrella: Bright Starts™, Ingenuity™, Baby Einstein™ and Oball™. Through its brands, Kids II is a powerhouse of creativity, diversity and innovation, uniquely matching the needs of parents and babies. Headquartered in Atlanta, Kids II has over 450 team members in 14 global offices and its products are sold by more than 78,000 retailers in over 90 countries.

At Kids II, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.

Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.

No matter our title or department, at Kids II, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!
We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.

Director, Experience Design (Based in Hong Kong or Based in Shanghai)

Job level Senior
Work exp Minimum 10 Years
Education Bachelor Degree
Language Chinese - Cantonese, Chinese - Mandarin, English
Within Hong Kong, Shanghai (上海)
Employment type Full Time
Industry Manufacturing - Toys / Gifts
Job function Design > Product / Industrial Design
Design > Others
Management > Top Executives (CEO, CFO, CTO, Director, MD)
Published On 25/01/2019

The Director Experience Design has a unique mastery and is a recognized authority on the theories, and techniques of industrial design and development. Leveraging this knowledge, the DED designs highly innovative products and sets the standard for the entire design team with respect to technical proficiency, industry-specific guidance, and creativity. This role is responsible for developing and maintenance of a portfolio of projects intended to ensure the integrity of every product and its unique, aesthetics, visual design language and viability within the marketplace. One of the key functions of this role is to engage with the Company’s licensors to understand and interpret the licensor’s style guide and design principles into products that accurately reflect those style guides and are differentiated from the Company’s brands and style guides.


  • Work on a broad portfolio on existing and advanced concept development with an understanding of the Company’s strategy, goals, constraints, and creative tools.
  • Create drawings sketches and renderings to convey concepts and proposed designs to engineering, marketing, management and vendors for review and critique.
  • Managed the creative design team and Provide leadership for high-complexity projects with ability to overcome barriers
  • Explore new opportunities for products and solutions with respect to product categories as well as materials, process improvements and integration of electronic technology.
  • Lead the teams in formal and informal reviews and brainstorming sessions to generate new product ideas.
  • Coordinate, communicate and lead critiques to drive the evolution and improvement of designs
  • Be a key advocate for the integrity of brand story, design language, and play pattern in every product
  • Utilize excellent color skills and knowledge of form and surface in the product design process.
  • Build the “design ecosystem” of the Company by identifying, contracting, and working with outside partners, potentially including contractors, firms, inventors, and strategic affiliates.
  • Manage projects from inception to completion while balancing design intent with constraints including cost, time, manufacturing processes, and stakeholder inputs/needs.
  • Occasional travel to broaden team design knowledge via trade shows and conferences, and to advance product development on-site with our offices in Hong Kong and China.
  • Mentor entry level and mid-level designers in the aesthetic and technical aspects of design
  • Work directly with licensors, which may include both on-site and off-site meetings, tours and other information gathering venues on behalf of and representing Kids II, consequently documenting and sharing those experiences with members of the Kids II team.
  • Specifically seek to understand and leverage style guides of licensors and to interpret those into unique implementations for our new and existing product and experiences.
  • Other duties and responsibilities as assigned


  • 10 or more years of experience in Industrial design or closely aligned field, including previous experience as a Design Manager of a global design team.
  • Must be able to convert abstract concepts into actionable plans
  • Extensive history of delivering successful products to the marketplace
  • Experience presenting to management, customers, and/or large groups
  • Must have expert free drawing skill to convincingly present three-dimensional objects in two-dimensional space.


  • Graduate degree in Industrial Design, Product Design or equivalent experience.
  • Master’s degree in a field of Design is desirable
  • Expert visualization skills (aka: sketching) in 2D, particularly impromptu visualization on white board or paper as might happen during meetings and brainstorms
  • Expert knowledge of manufacturing materials and processes for both soft and hard goods
  • Strong modelmaking skills
  • Strong time-management skills
  • Requires attention to detail, excellent aesthetic sense for form and color, and high levels of cooperation and teamwork


  • Experience in Adobe Creative Suite – Illustrator, Photoshop, etc (required)
  • Digital sketching software - Sketchbook Pro (required)
  • Basic Microsoft Office software - Word, Excel, PowerPoint (required)
  • Surface modeling software - Alias/SolidWorks (required)
  • Parametric modeling software – i.e: Creo or Autodesk Inventor (required)
  • 3D Printer experience (optional)
  • 3D visualization software - Bunkspeed/ Keyshot (required)


  • Excellent communications skills in English (spoken and written), Cantonese and Mandarin.

We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!

Check out our website at and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.

Please submit a detailed resume stating salary requirements and availability to Human Resources Department


apply via:

Personal data collection would be used for recruitment purpose only.

Want to know more?

We regularly host training sessions and social functions to foster a genuine camaraderie outside the workplace, and to promote the sense of comfort and support that enhances teamwork. At company-wide awards ceremonies, we take time to recognize the talent, effort and dedication of the people who make Kids II such a standout place. Check out our website at for more information.

Interested applicants, please send a detailed resume with your current and expected salary and date of availability to

Personal data collection would be used for recruitment purpose only.