Director – Innovation Value Propositions (Insurance co)

Job level Senior
Work exp 12 Years To 15 Years or above
Education Bachelor Degree
Employment type Full Time
Industry Insurance / Pension Funding (MPF)
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Digital Marketing
Published On 04/06/2022

Job Highlights

    5-day work week, medical, life insurance
    Lead and drive a step increase in digital customer
    University degree, w/ at least 12 yrs relevant exp

Job Description

  • Devise tactical Proposition development plans for innovation digital ecosystem including digital marketing strategy, digital channel planning, digital service and operation planning
  • Responsible for annual planning for all key initiatives including digital ecosystem plan, budget, schedule, scope, influence and obtain buy-in from stakeholders
  • Lead and drive a step increase in digital customer engagement, revenue, servicing and satisfaction across Propositions
  • Support a cross-functional strategy with marketing, branding and CRM, particularly drive progress for sales channel growth
  • Assist Branding Team to build a comprehensive and effective media strategy for digital Proposition, including online marketing and offline marketing
  • Deliver innovative outcomes for our customers and ensure our digital outcomes to be fast, easy and smart
  • University degree, with at least 12 years’ relevant experience
  • Strong business acumen with the ability to leverage data and analytics to gain customer insights
  • Strong digital expertise and marketing network
  • Strong leadership in developing differentiated, segmented sales and communication strategies
  • In-depth knowledge on insurance products and know well about insurance customers
  • Proven ability to lead and influence project teams
  • Prefer to have strategic consulting background with insurance experience
  • Customer focused, result-oriented, outgoing, proactive and good problem-solving skills
  • Good command of written and spoken English, Mandarin and Cantonese

Location: Wanchai

Salary: Neg

for any query, pls call Ms Wan at 23120060 or