FASHION HANDBAG MARKETING MANAGER – retail/online/e-commerce/digital/5 days

Job level Senior
Within Hong Kong
Employment type Permanent
Benefits 13-month pay, 5-day week, Discretionary bonus, Guaranteed bonus, Medical plan
Industry Trading / Import & Export / Wholesale
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Digital Marketing
Sales / Business Development / Customer Service > Business Development
Published On 28/04/2018
Fashion handbag and luggage brand owner in middle price range for HK and China retail, online shop and e-commerce market – we are looking for a MARKETING MANAGER – with details as follows :
  • Bachelor degree preferably in Marketing, Business, e-Commerce, Communications or equivalent disciplines
  • Minimum 5 years marketing/branding experience at managerial level in the field of bags/luggage/shoes/fashion/fashion accessories
  • Strong analytical and project management skills.
  • Confident and dynamic personality.
  • Strong creative outlook.
  • Report to the General Manager
  • JOB SUMMARY : fully responsible for two self-owned brands handbag and luggage for HK & China market, including own retail shops, online shop and e-commerce
  • Managing all marketing for the company and activities within the marketing department.
  • Developing the marketing strategy for the company in line with company objectives.
  • Co-ordinating marketing campaigns with sales activities.
  • Overseeing the company's marketing budget.
  • Creation and publication of all marketing material in line with marketing plans.
  • Planning and implementing promotional campaigns.
  • Manage and improve lead generation campaigns, measuring results.
  • Overall responsibility for brand management and corporate identity
  • Preparing online and print marketing campaigns.
  • Monitor and report on effectiveness of marketing communications.
  • Creating a wide range of different marketing materials.
  • Working closely with design agencies and assisting with new product launches.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Analysing potential strategic partner relationships for company marketing.
  • 5 days work
  • 13 months salary plus performance bonus
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