Head of Marketing (Fashion)

Job level Senior
Work exp Minimum 10 Years
Education Bachelor Degree
Location Hong Kong
Employment type Full Time
Industry Retail - Fashion / Accessories
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Management > Top Executives (CEO, CFO, CTO, Director, MD)
Marketing / Public Relations > Marketing - Communications
Published On 12/10/2016
ref. BBBH5712_18321
Our client is a premium fashion group with well-known Apparel brands which HQ in Europe. They are looking for a high caliber candidate to join their team.

Main Duties:

This incumbent leads the Marketing and VM team to formulate brand strategies including brand positioning and ensure each of our brands are consistent across all channels respectively. Develop the marketing strategies including Brand Marketing, Media campaigns, Visual Merchandising, CRM and Online Marketing programs to drive brand awareness. Work closely with HQ on seasonal launches, press events arrangement. Plan and oversee annual campaign budgets, and deliver marketing activities within budget. Work closely with buying, design and retail teams to maximize brand performance.

  • Bachelor degree or above in marketing management or related disciplines.
  • At least 12 years solid experience in marketing of which 4 years at managerial position, preferably with experience in luxury or apparel fashion and marketing in China or/and Overseas
  • Have excellent media network and large event coordination
  • Have prior vendor management and people management experience
  • Creative, highly self-motivated with strong multi-tasking skill
  • A team player with strong communication and inter-personal skills
  • Excellent command of written English and Chinese, and of oral English, Mandarin and Cantonese
  • Willing to travel to China and Overseas (i.e. Europe, USA)

Click "Apply Now" to apply for this position or call Winky Cheung at +852 3180 4971 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.