IT Manager (Digital Experience) (PR0001/21-22)

Job level Senior
Work exp Minimum 8 Years
Education Bachelor Degree
Employment type Contract
Industry Education / Training
Job function Digital / Web / Mobile > Usability (UI/UX)
Digital / Web / Mobile > Webmaster / SEO
Information Technology > IT Project Management
Published On 05/07/2021
ref. PR0001/21-22


IT Manager (Digital Experience) (PR0001/21-22)

Position description

Reporting to the Director of Information Technology, the appointee will be an in-house expert in Digital Experience and Campaign Management through omni-channels. He/She will be a leader playing a significant role in managing digital experience and lead generation driving brand awareness through all the digital channels. The appointee should understand both the short-term and long-term strategies of the Office and the University so as to put forward recommendations on students and staff experience on the new digital journey.


  • The Digital Experience Manager will perform the following duties:
  • Lead the Digital Experience team to create and implement strategies designed to improve the digital customer experience, satisfaction and conversion;
  • Drive the continuous development and improvement of University’s websites, including responsibility for the creation of relevant and engaging digital content;
  • Develop strategies which deliver outstanding digital customer experiences by blending web analytics, customer insight and UX/UI best practices;
  • Collaborate with business users (both academic and administrative departments) to understand their requirements and operational needs, assist them to plan and implement their digital marketing activities;
  • Manage the planning, implementation and maintenance of CMS solutions to achieve the target outcomes and benefits along the transformation journey;
  • Facilitate the post campaign analysis, with recommendations for the planning of future projects communication to stakeholders to drive ROI;
  • Develop effective partnerships with a broad range of stakeholders;
  • Advise stakeholders, and the broader organisation, on all aspects of the digital customer experience to ensure that the University has the appropriate knowledge; guidance, support and training to enable the delivery of excellent digital customer journeys and UX will also be crucial; and
  • Handle other IT projects and assignments as directed.


The position requires the following:

  • A bachelor’s degree in information technology, computer science or related discipline;
  • At least 8 years of work experience in IT, with minimum 4 years of experience in digital marketing, content strategy, marketing campaigns, and digital commerce with key experience in Digital channel;
  • Working knowledge of new tools in digital experience and customer experience, along with established tools such as Google Analytics, Tag Manager, and Webmaster tools;
  • Experience working with content management systems and web content management;
  • Strong understanding of digital marketing principles;
  • Knowledge of best practices and trends in digital channels for sales and customer feedback such as social media, chatbots, ecommerce, websites, digital advertising, etc.;
  • Ability in building websites, often with Enterprise content management systems; Experience in both UX and CX platform;
  • Concrete understanding of the ranking factors and search engine optimisation practices;
  • Strong interpersonal and negotiation skills needed to work effectively with a wide variety of internal and external resources;
  • Excellent communication, planning and implementation skills that will ensure strategies are executed smoothly;
  • Strong in Project Management with certificate of PMP or Prince2 is a plus;
  • A good command of written and spoken English and Chinese, proficiency in Putonghua is an advantage; and
  • Must be a self-starter and ability to work under pressure.

Shortlisted candidates will be invited to sit for a written test.

Initial appointment will be offered on a fixed-term contract up to 3 years. Re-appointment thereafter will be subject to mutual agreement.

Salary will be commensurate with qualifications and experience.

Application Procedure:
Applicants are invited to submit their applications at the HKBU e-Recruitment System ( Applicants not invited for interview 4 months after the closing date may consider their applications unsuccessful. Details of the University’s Personal Information Collection Statement can be found at

The University reserves the right not to make an appointment for the post advertised, and the appointment will be made according to the terms and conditions then applicable at the time of offer.

Review of applications is on-going until the position is filled.