Growing People. Powering Business. What about us? Headquartered in Singapore where it was founded in 1992, HRnetOne has teams specializing in a wide spectrum of industries. In Hong Kong HRnet One, we specialize in Healthcare, Retail and Sourcing, Consumer, Food Science, along with functional practices...

Growing People.  Powering Business.

What about us?

Headquartered in Singapore where it was founded in 1992, HRnetOne has teams specializing in a wide spectrum of industries. In Hong Kong HRnet One, we specialize in Healthcare, Retail and Sourcing, Consumer, Food Science, along with functional practices in HR, Finance & Accounting, and Legal & Compliance.

Our consultants of 16 nationalities across APAC – work ceaselessly round the clock and leverage on the strong collaborative streak across our offices to deliver seamless services across borders and time-zones.

A thought leader deeply rooted in Asian values of hard work, loyalty, harmony and integrity, practising best-of-class delivery standards, HRnetOne stands out for being truly exceptional.

Loyalty Marketing Manager / CRM Manager

Job level Middle
Work exp Minimum 4 Years
Education Bachelor Degree
Language English
Location Hong Kong
Employment type
Benefits 5-day week, Discretionary bonus
Industry Retail - Others
Job function Marketing / Public Relations > Marketing - Communications
Marketing / Public Relations > Marketing - Digital Marketing
Digital / Web / Mobile > Customer Relationship Management (CRM)
Published On 04/10/2016
Salary (HKD) $35,000 - $45,000

Our Client - A luxury retail group with strong presence in Asia. The company is now recruiting a high caliber to join their CRM team.

The Role - This is a strategic role to develop and implement CRM Strategy through omnichannel marketing strategy. Design and lead marketing programme to foster customer loyalty, engagement and drive sales in both online & offline channel.

Key Duties and Responsibilities

  • Manage Customer Loyalty Program operations and regularly review and design operating procedures
  • Regular interpretation of customer behaviour data to derive actionable insights to craft loyalty marketing plans that increase the value of existing customers
  • Manage the CRM/loyalty marketing budgets ensuring the activities achieve their set targets and are delivered within budget
  • Manage all Direct to Customers communications across all channels with efficient customers targeting and to monitor effectiveness of campaigns, messages, timings, relevance and business results
  • Monitors and evaluates the activities and products of the campaigns 
Basic Requirments            
  • 5 years of marketing and communication experience with experience in CRM & Loyalty experience
  • Experience gained in luxury retail, hospitality is a preferred
  • Digitally Savvy with experience in effective digital marketing campaigns
  • Numerically savvy with experience in data intepretation and consumer intelligence
  • Excellent command of English and Chinese