Bank of Communications (Hong Kong) Limited (“Bank of Communications (Hong Kong)”) is a wholly owned subsidiary of Bank of Communications Co., Ltd., which provides personal banking, corporate banking and private banking services through 43 outlets, 4 business services centres and its private...

Bank of Communications (Hong Kong) Limited (“Bank of Communications (Hong Kong)”) is a wholly owned subsidiary of Bank of Communications Co., Ltd., which provides personal banking, corporate banking and private banking services through 43 outlets, 4 business services centres and its private banking centre in Hong Kong.

With extensive network across the city, Bank of Communications (Hong Kong) has set up 37 wealth management service centres in its outlets that offer BComBEST customers a full range of professional banking services to address their needs at every life stage. Our business services centres work alongside enterprises to help facilitate the daily operation and explore business opportunities by providing integrated banking solutions. Bank of Communications (Hong Kong) serves premium private banking customers through a comprehensive array of personalised banking solutions. Customers can easily access to our integrated wealth management services no matter where they are.

Manager, Brand Management

Job level Senior
Work exp Minimum 8 Years
Education Bachelor Degree
Language Chinese - Cantonese, English
Location
Within Hong Kong
Employment type Full Time
Industry Banking
Job function Banking / Finance > Others
Marketing / Public Relations > Marketing - Brand / Product Management
Published On 07/11/2019

Job responsibilities:

  • Identify and explore new opportunities to enhance the brand image of the bank
  • Responsible for planning, organizing and implementing brand building activities of the bank
  • Build a strong external network and engage external stakeholders to uplift the goodwill of the bank in the community
  • Develop marketing plan and promotional activities to maximize awareness of the bank
  • Coordinate with relevant teams to ensure a consistent brand message is communicated
  • Partner with event organizers and advertising agencies on corporate level events and marketing initiatives including production, setup and related logistics
  • Provide advices and coordinate with business units for the implementation of brand and marketing concepts
  • Provide advices and guidelines to business units on advertisements to ensure compliance in accordance to the internal policies
  • Coordinate and work with internal stakeholders to identify and implement bank strategies and assigned projects
  • Plan and explore opportunities of CSR programs
  • Plan and coordinate the production of collaterals and marketing materials as well as festive decorations
  • Plan an editorial plan and ensure unique and high quality write-ups and creative contents for internal and external online media and printed publications
  • Prepare regular reports on campaign effectiveness and recommendations for optimization
  • Ensure department goals and project milestones are met and adhering to approved budgets and timelines

Requirements:

  • Degree holder or above in Business Administration, Marketing, Public Relations or related disciplines, with 8 years or above relevant experience in the related area as an individual contributor. With relevant experience in banks, financial institutions, government, universities or public utilities
  • Proficiency in written and spoken Chinese and English
  • Strong in events management and good sense of business acumen
  • Able to manage multiple projects, prioritize tasks and with good organization and time management skills
  • Of positive working attitude and detail-minded
  • A good and caring team player with good communication and interpersonal skills

Candidate with more experience will be considered as Senior Manager, Brand Management.