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We are one of the specialized companies of Bank of China (Hong Kong) Limited. As a global credit card centre in Hong Kong, we strive to provide world-class credit card products and services to both domestic and overseas customers. We also play a major role in the development of e-commerce as well as credit card market in Mainland China. To cope with our rapid business expansion, we are now looking for high-calibre candidates to take up the following challenging roles:

We are one of the specialized companies of Bank of China (Hong Kong) Limited. As a global credit card centre in Hong Kong, we strive to provide world-class credit card products and services to both domestic and overseas customers. We also play a major role in the development of e-commerce as well as...

We are one of the specialized companies of Bank of China (Hong Kong) Limited. As a global credit card centre in Hong Kong, we strive to provide world-class credit card products and services to both domestic and overseas customers. We also play a major role in the development of e-commerce as well as credit card market in Mainland China. To cope with our rapid business expansion, we are now looking for high-calibre candidates to take up the following challenging roles:

Manager, Co-brand Card Marketing

Job level Middle
Work exp Minimum 3 Years
Education Bachelor Degree
Language Chinese - Cantonese, Chinese - Mandarin, English
Location
Within Hong Kong Hong Kong
Employment type Permanent
Benefits 5-day week
Industry Banking
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - General / Support
Sales / Business Development / Customer Service > Business Development
Published On 29/05/2018 2018-05-29
ref. CBCM-CP201805

Responsibilities:

  • Participate in formulation & implementation of marketing strategies and programs to grow the profitability of credit cards
  • Plan, develop, implement and evaluate marketing programs to achieve the assigned business target
  • Maximize the business opportunities in partners’ customer database via various cross-sell and joint promotion programs
  • Analyze market research and customer behaviors on products and provide recommendation to maximize profitability
  • Propose new card product and marketing campaigns to increase market penetration
  • Work closely with various partners to plan and implement the launching of new initiatives and maintain good business relationship with the partners
  • Drive both internal and external parties to ensure smooth implementation of marketing programs
  • Manage marketing budget with effective manner

 

Requirements:

  • Degree holder in Marketing or Business related disciplines
  • Minimum 3 years’ experience in marketing function, preferably with card marketing experience
  • Strong business acumen with excellent project management and problem solving skills
  • Customer focused with good communication and interpersonal skills
  • Able to work under pressure and tight deadline
 
 
Applicants for the above position must be proficient in spoken and written Chinese (including Mandarin) and English, and be competent in MS Office applications.

Attractive remuneration packages will be offered to suitable candidates. Interested parties please send full resume with present and expected salary to Human Resources Department, 20/F BOC Credit Card Centre, 68 Connaught Road West, H.K. (Please quote Ref. no.) OR email to recruit@boci.com.hk

**Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.