ZEBRA™ Strategic Holdings Limited is a performance-based holistic Human Capital Solutions provider that services Corporate Clients across Asia Pacific region. With more than a decade of solid experience, ZEBRA™ successfully listed on the GEM board of the Hong Kong Stock Exchange in the year...

ZEBRA™ Strategic Holdings Limited is a performance-based holistic Human Capital Solutions provider that services Corporate Clients across Asia Pacific region.

With more than a decade of solid experience, ZEBRA™ successfully listed on the GEM board of the Hong Kong Stock Exchange in the year of 2013.

Our client, a leading institution is currently seeking for a high-caliber candidate to join their team.

Manager, Customer Acquisition, Customer Segment - Banking

Job level Middle
Work exp Minimum 5 Years
Education Bachelor Degree
Location
Not Specified
Employment type Full Time
Industry Banking
Job function Banking / Finance > Others
Published On 17/07/2018

Description

  • Formulate and deliver multi-channel acquisition strategies across segments, oversee the branding, awareness, client experience and new client profitability
  • As key project lead to work with different teams, including Regional teams, Product teams, Sales teams, Branding, Analytics, Operations, Compliance, Legal, etc. on the new acquisition initiatives / value proposition development and delivery
  • Responsible to drive client acquisitions and manage related ATL and BTL programs, including advertising, media plan management, branch POS, cross-selling program to the Bank’s customer base (e.g., Credit Card / loan base), online display banners, performance marketing, partnership, social media O2O and client events  
  • Monitor sales channels’ performance on acquisition, mainly work with direct sales, Relationship Managers, Bankers, Digital Acquisitions, Telemarketing team on referral & conversion
  • Develop and enhance customer value propositions and client experience, particularly the Global Banking value proposition and process to facilitate cross-border referral
  • Deliver early engagement framework to continuously improve the on-boarding experience, product take-up and profitability of new clients
  • Perform regular new client profitability analysis, identify gaps and propose action plans to improve the return on investment of client acquisitions  
  • Manage marketing budget to enhance marketing efficiency
  • Manage regular MIS and management report

 

Qualifications

  • University graduate
  • Minimum 5 years of working experiences in banking industry, preferably in marketing
  • Good command of written and spoken English and Chinese fluent in Mandarin is a must
  • Good leadership, interpersonal skills and be a good team player
  • Self-motivated, independent, result-oriented and able to work under pressure with multiple deadlines
  • Knowledge of marketing technique and banking knowledge is essential
  • Willing to travel and have short-term stay in China
  • Excellent skill in Excel / PowerPoint / Word and basic statistical knowledge would be added advantages

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