AIA International Limited About AIA Hong Kong and AIA Macau AIA Hong Kong and AIA Macau are subsidiaries of AIA Group Limited. AIA Group Limited established its operations in Hong Kong in 1931. We have more than 11,000 financial planners*, as well as an extensive network of brokerage and bancassurance...
AIA International Limited

About AIA Hong Kong and AIA Macau

AIA Hong Kong and AIA Macau are subsidiaries of AIA Group Limited. AIA Group Limited established its operations in Hong Kong in 1931. We have more than 11,000 financial planners*, as well as an extensive network of brokerage and bancassurance partners who serve more than 1.8 million customers*. Our products range from individual life, group life, accident, medical and health, personal lines insurance to investment-linked products with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high net worth customers.
* As of February 2016

Manager, Customer Segmentation

Job level Entry
Work exp Minimum 5 Years
Education Bachelor Degree
Quarry Bay
Employment type Full Time
Industry Insurance
Job function Sales / Business Development / Customer Service > Business Development
Marketing / Public Relations > Marketing - Communications
Logistics / Transportation > General / Others
Published On 19/04/2018

Position Objective:

  • A motivated and high calibre individual reporting to Segmentation team lead - This incumbent will have direct responsibility to formulate Best-in-Class Customer Segmentation and proposition, deepen engagement via cross-sell and upsell, improve sales & retention, and enhance customer experience along the entire customer journey for both individual life and corporate business of AIAHK.

Roles and Responsibilities:

  • Achieve the KPIs assigned through effective deployment of customer-centric strategy
  • Drive engagement, retention, repurchase, cross-sell of existing customers and foster new customer acquisition through right segmentation & propositions, robust channel support and data-driven analytics
  • Define differentiated proposition as an "All-in-one" solutions provider across corporate and individual clients through advanced segmentation strategies to create a sustainable and competitive market position
  • Build advanced segmentation model, execution plans and growth strategies back by research, data analytics and feedback from channels and other business lines with the ultimate goals to uplift cross-sell and repurchase
  • Strengthen digital capabilities to empower distribution channels with seamless cross-selling journey, enable customer direct interactions & touchpoints to generate business opportunities
  • Enhance distribution capabilities by formulating insight-based sales pitch, distributor journey, digital sales tool, on-boarding journey for Next Gen distribution to drive positive business outcomes
  • Implement integrated marketing programs and deliver end-to-end marketing communications, including ATL and BTL campaigns, event & seminar, social media engagement that shape the strategic positioning and generate business leads
  • Effective cross-selling / penetration of individual life product to corporate customer bases, and vice versa
  • Build a customer-centric cross-selling journey to drive customer lifetime value by enhancing customer engagement and experience, to better serve a huge customer base, encompassing individual and corporate customers
  • Focus on Customer Centricity – driving increased customer repurchase, an improving retention levels via data/analytics and insight-led initiatives for both individual and corporate customers 
  • Formulate customer value propositions with compelling insight-based segment-led sales pitches across entities to:
  1. Drive sales and penetration of designated product mixes to align with company strategy
  2. Maximize untapped opportunities from existing customers base, including reactivating the inactive, and reconnecting special caring segments
  3. Uplift channel productivity by strengthening the engagement and collaboration with Agency & Partnership Distribution
  • Collaborations with Group Office to execute company-wide strategies
  • Tight collaboration across organization with business units and internal stakeholders to ensure marketing campaigns and product initiatives being in line with the experience and proposition defined for respective segments, and to ensure right fit across product portfolio, segment needs and growth targets

Job Requirements:

  • University degree with over 5 year working experience in financial services, insurance or related industry, at least 5 years of which in in Marketing, Customer Relationship Management (CRM), Business Development or Product Development role. Insurance experience and/or segmentation experience is a plus
  • Strong business acumen and is customer oriented with proven track record in attaining business results
  • Strong analytical, problem-solving and execution skills
  • Self-motivated, innovative, responsible, proactive, flexible, take ownership and determined to deliver assigned targets/projects
  • Able to lead internal and cross-functional teams to be a team player
  • Excellent in spoken and written Chinese and English

We offer an attractive remuneration package to the successful candidate. Please submit your application by clicking “” for our processing.

All personal information provided by applicant will be treated in strict confidence and used solely for recruitment purposes. The personal information will be used strictly in accordance with AIA’s personal data policies, a copy of which will be provided upon request. It is possible that information about the applicant or the applicant’s application will be shared with AIA and its related companies. AIA will retain all applications no longer than 24 months after which the documents will be destroyed.