To enjoy life means having a job you love! PrimeCredit always puts people first – creating an environment that values both career and personal life. Throughout your career, both challenges and opportunities will come your way to open a new door to success; while our diversity and flexibility enable...

To enjoy life means having a job you love! PrimeCredit always puts people first – creating an environment that values both career and personal life. Throughout your career, both challenges and opportunities will come your way to open a new door to success; while our diversity and flexibility enable you to expand your life outside of work.

It’s not just a job, it’s a lifestyle! Join us now to create a life full of greatness together!

Manager, Digital Acquisition and Social Media

Job level Middle
Work exp 6 Years To 8 Years
Education Bachelor Degree
Location
Wanchai
Employment type Permanent
Benefits 13-month pay, 5-day week, Dental plan, Discretionary bonus, Education subsidies, General holidays, Housing allowance, Insurance plan, Medical plan, MPF, Staff loan, Statutory holidays
Industry Financial Services / Investment / Securities
Job function Banking / Finance > Loan / Mortgage
Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Digital Marketing
Published On 30/11/2021
Tags

Responsibilities

  • Formulate the business and marketing strategy on digital acquisition to achieve business goals
  • Initiate and implement effective digital marketing campaigns from end-to-end to drive conversion digitally
  • Manage the process from planning to execution for loan and card digital acquisition in the areas of programmatic marketing, display ad, SEM, social media marketing, comparison site, CPA deal and MGM
  • Manage project of Customer Data Platform, Marketing Automation and AI Machine Learning (including Salesforce, Tealium, Pega, etc.)
  • Responsible for UTM, DCM, GTM, Tealium and Media Tag management
  • Responsible for E2E Conversion Tacking and Insight-driven Data Analysis
  • Analyze and utilize digital MIS data to make recommendations to optimize overall strategies
  • Monitor SEO and web traffic metrics for better optimization and conversion rate
  • Make recommendation on enhancing the site and app performance by data analysis
  • Work closely with product teams including credit cards and lending to synergize and formulate the effective client growth plan and execution
  • Build digital partnership with external vendors to expand the potential base for customer acquisition

 

Requirements

  • University degree holder in Marketing, Business Administration, Advertising or related disciplines
  • At least 6-8 years of experience in Performance Marketing, Social Media Content Management and Customer Data Platform
  • Solid knowledge of SEO, SEM/Double Click Search, Google Tag Manager, Tealium, Google Analytics and DoubleClick Campaign Manager
  • Working knowledge of Salesforce is a must
  • Strong business acumen and exhibits strong balance of creativity and analytical skills
  • Self-motivated with good interpersonal and problem solving skills
  • Able to work under pressure and meet tight deadline
  • Proficient in MS Office Applications, especially Excel Pivot Table
  • Excellent command in both spoken and written English and Chinese with transmedia techniques

 

This is a very rewarding and exciting opportunity. We offer an attractive remuneration to the successful candidates. Please forward your resume with present and expected salary to Human Resources Department by clicking  or complete the online application form at https://www.primecredit.com/career/en/jobs.

To know more about PrimeCredit, please visit our websites https://www.primecredit.com/career/en/.

All applications will be treated in strict confidence and only be used for recruitment related purpose.