Melco Resorts & Entertainment (NASDAQ: MLCO), a leading developer, owner and operator of casino gaming and entertainment resort facilities in Asia. The Company currently owns and operates City of Dreams, its flagship integrated resort and home to the world’s largest water extravaganza - The...

Melco Resorts & Entertainment (NASDAQ: MLCO), a leading developer, owner and operator of casino gaming and entertainment resort facilities in Asia. The Company currently owns and operates City of Dreams, its flagship integrated resort and home to the world’s largest water extravaganza - The House of Dancing Water; Studio City, a cinematically-themed integrated resort; Altira Macau, a Forbes 5-star luxury hotel; and the Mocha Clubs, a series of lifestyle and entertainment clubs in Macau. In the Philippines, a subsidiary of the Company operates and manages City of Dreams Manila, an integrated resort in the Entertainment City complex in Manila.

Manager, Digital Strategic Projects

Job level Middle
Work exp Minimum 5 Years
Education Bachelor Degree
Location
Within Hong Kong
Employment type Full Time
Industry Hospitality / Hotel Services
Job function Media / Advertising > Media Strategy / Plan / Buy
Published On 07/11/2019
ref. REQ3169

POSITION SUMMARY:

Manager, Digital Strategic Projects is responsible for is driving digital product management and patron engagement strategy across properties under Melco Resorts & Entertainment.

The role will support the end-to-end project inception and delivery including requirements gathering, backlog prioritization, user journey optimization, product launch and drive engagement.

 

PRIMARY RESPONSIBILITIES:

  • Product Management: Product Manager for websites, chatbot and content management systems (CMS) with strong focus on customer engagement.
  • Go to MarketCMS/chatbo: Ability to define launch and engagement tactics.
  • Manage Ambiguity: Assess and understand business problems and translate into analysis requirements and identify meaningful insights that help Melco Resorts & Entertainment improve the overall customer experience and stronger loyalty with the brand.
  • Find Opportunities: Collaborate with internal teams and external partners to explore and recommend opportunities to drive incremental engagement and revenue across our digital touchpoints.
  • Formulate strategy: Formulate and deliver market specific launch strategy to achieve expected results and improve the customer satisfaction level.
  • Analyze Competition: Conduct competitive analysis and formulate recommendation to improve our digital products and services.
  • Stakeholder Management: Build strong relations with internal stakeholders to understand priorities, to define roadmap and to collaborate and work with them on projects and actions plan to deliver an enhanced customers’ experience.
  • Presentation Skills: Ability to prepare Power Point presentations for management is a must.

 

QUALIFICATIONS:

Experience

  • Strong experience in managing multiple projects in the area of web based project, content management systems and digital marketing.
  • Multi-tasker with ability to juggle many projects.
  • Team player able to work with all levels within the organization.
  • Proven experience and a strong understanding of Digital product management with a digital marketing focus.
  • Experience working in collaborative environments requiring communication and feedback from multiple partners and stakeholders.

Education

  • Relevant tertiary qualifications in a related area e.g. Bachelor of Marketing, Digital, Science, Business or International Studies

Skills / Competencies

  • Experienced Product Manager, with experience working in a Product Manager/Owner role, within eCommerce, web content management, mobile apps, and chatbot
  • Experienced in business process optimization
  • Previous experience working with Drupal or other headless CMS products
  • Analytical thinker, collaborative, diplomatic, flexible with excellent presentation skills and strong oral and writing capabilities; confident, professional and problem-solving attitude
  • Strong understanding of project agile methodologies.
  • Excellent presentation PowerPoint skills is a must

 

To apply or for more information, please visit our website:

https://mycareer.melco-resorts.com/

Suitable candidates will be invited for an interview within 4 weeks of their application. All information collected will be used for recruitment purposes only.