Melco Resorts & Entertainment (NASDAQ: MLCO), a leading developer, owner and operator of casino gaming and entertainment resort facilities in Asia. The Company currently owns and operates City of Dreams, its flagship integrated resort and home to the world’s largest water extravaganza - The...

Melco Resorts & Entertainment (NASDAQ: MLCO), a leading developer, owner and operator of casino gaming and entertainment resort facilities in Asia. The Company currently owns and operates City of Dreams, its flagship integrated resort and home to the world’s largest water extravaganza - The House of Dancing Water; Studio City, a cinematically-themed integrated resort; Altira Macau, a Forbes 5-star luxury hotel; and the Mocha Clubs, a series of lifestyle and entertainment clubs in Macau. In the Philippines, a subsidiary of the Company operates and manages City of Dreams Manila, an integrated resort in the Entertainment City complex in Manila.

Manager, Digital Strategic Projects (Mobile App)

Job level Middle
Work exp Minimum 5 Years
Education Bachelor Degree
Location
Within Hong Kong
Employment type Full Time
Industry Hospitality / Hotel Services
Job function Media / Advertising > Media Strategy / Plan / Buy
Published On 07/11/2019
ref. REQ3170

POSITION SUMMARY:

Manager, Digital Strategic Projects is responsible for is driving digital product management and patron engagement strategy across properties under Melco Resorts & Entertainment.

The role will support the end-to-end project inception and delivery including requirements gathering, backlog prioritization, user journey optimization, solution planning, go-to-market and engagement

 

PRIMARY RESPONSIBILITIES:

  • Product Manager for Melco mobile app and other digital projects with a focus to drive customer engagement
  • Manage Ambiguity: Assess and understand business problems and translate into analysis requirements and identify meaningful insights that help Melco Resorts & Entertainment improve the overall customer experience and loyalty with the brand.
  • Find Opportunities: Collaborate with internal teams and external partners to explore and recommend opportunities to drive incremental engagement and revenue across our digital touchpoints.
  • Support strategy planning: Support the formulation and delivery of market specific launch strategy to achieve expected results and improve the customer satisfaction level.
  • Understand needs: Plan, organize and generate insights from customer focus group, guest’s survey and internal discussion to identify gaps and pain points.
  • Analyze Competition: Conduct competitive analysis and formulate recommendation to improve our digital products and services.
  • Stakeholder Management: Build strong relations with internal stakeholders to understand priorities, to define roadmap and to collaborate and work with them on projects and actions plan to deliver an enhanced customers’ experience.
  • Project Management: Drive project delivery according to priorities, collaborate proactively with related parties (IT, Operations, Marketing, etc) to monitor on the progress and to deliver accordingly.
  • Presentation Skills: Ability to prepare Power Point presentations for management.

 

QUALIFICATIONS:

Experience

  • Deep understanding of digital 'customer journey' development and optimisation.
  • Exposure in the area of mobile apps, eCommerce, web based projects, CMS, platforms and interfaces.
  • Multi-tasker with ability to juggle multiple projects.
  • Team player able to work with all levels within the organization.
  • At least 5 years’ solid digital project management.
  • Proven experience and a strong understanding of Digital.
  • Experience working in collaborative environments requiring communication and feedback from multiple partners and stakeholders.

Education

  • Relevant tertiary qualifications in a related area e.g. Bachelor of Marketing, Digital, Science, Business or International Studies
  • An MBA is an advantage

Skills / Competencies

  • Analytical thinker, collaborative, diplomatic, flexible with excellent presentation skills; confident, professional and problem-solving attitude.
  • Understanding of project agile methodologies.
  • Strong attention to detail and the ability to work accurately under pressure.
  • Self-motivated and result oriented.
  • Competent budget management.
  • Strong computer literacy, including Word, Excel and PowerPoint.
  • Good written and verbal skills in English and Chinese.

 

To apply or for more information, please visit our website:

https://mycareer.melco-resorts.com/

Suitable candidates will be invited for an interview within 4 weeks of their application. All information collected will be used for recruitment purposes only.