Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) is a member of The Bank of East Asia Group. With 50 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services including medical, travel, and general insurance, which...

Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) is a member of The Bank of East Asia Group. With 50 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services including medical, travel, and general insurance, which cater to the needs of both individual and corporate customers.

To keep pace with the development of the Company, we are now inviting self-motivated and competent individuals to apply for the following position(s):

Manager, Direct & Digital Marketing

Job level Middle
Work exp Minimum 5 Years
Education Bachelor Degree
Location
Kwun Tong
Employment type Full Time
Benefits 13-month pay, 5-day week, Dental plan, Insurance plan, Medical plan, Performance bonus
Industry Insurance / Pension Funding (MPF)
Job function Digital / Web / Mobile > Digital Marketing / Social Media
Marketing / Public Relations > Marketing - Digital Marketing
Published On 17/03/2020

Job Responsibilities:

  • Achieve business targets for personal lines including individual medical products through Direct and Digital Marketing channels by formulating business and marketing strategies, supported by sound market intelligence and business analysis;
  • Manage to draw up business plan and marketing proposals; drive various business projects and promotional campaigns including but not limited to marketing / advertising, partnering and/or other cost effective initiatives;
  • Collaborate with stakeholders to ensure smooth operations of programs and initiatives;
  • Explore new business opportunities / partners with distinctive and innovative ideas for long term development of business sources and lead generation;
  • Participate in product development, revamp and service enhancement projects;
  • Manage various marketing deliverables of membership club to support the continuous growth of customer loyalty, sales and user-experience;
  • Support effective market intelligence and sales tracking to assist management decision in strategic business planning and analysis;
  • Handle any ad-hoc duties or projects as assigned;
  • Obtain and maintain license as an individual insurance agent of Blue Cross with the Insurance Authority, and, where necessary, upon successful licensing as individual insurance agent with the Insurance Authority, advise on or arrange contracts of insurance or carry on regulated activity.

 

Job Requirements:

  • University degree in Marketing or Business Administration or related disciplines, or Diploma in insurance or related disciplines with relevant experiences;
  • Fulfilment of the fit and proper criteria of the Insurance Authority for licensing as an individual insurance agent of the Company, and the minimum education and qualifications requirements, including but not limited to passes in IIQE Paper 1, 2, 3 & 5 [subject to the regulated activities to be conducted];
  • Qualified IIQAS, LOMA, ANZIIF (Senior Associate) or other related professional insurance qualifications an advantage;
  • Minimum 5 years of relevant experience in insurance industry;
  • Proven track record in business development of direct and digital marketing channels with solid insurance background and digital marketing experience highly preferable;
  • Strong leadership, project management and decision-making skills;
  • Good communication and negotiation skills with analytical capability;
  • Self-motivated, attention to details and a strong senses of responsibility;
  • A good team player with positive and good interpersonal skills;
  • Excellent command of spoken and written English and Chinese.

 

We offer excellent career prospects and attractive remuneration package including 5-day work week, year-end bonus, life, medical and dental coverage, birthday leave, volunteer leave, etc. Please submit your detailed resume, stating your PRESENT and EXPECTED salary as well as DATE OF AVAILABILITY by clicking “Apply Now”.

Personal Data provided by applicants will only be used for recruitment purposes and be handled in accordance with the Company's Privacy Policy Statement, which is available on our website. Applicants who are not contacted for interview within six (6) weeks may consider their application unsuccessful. The Company will retain the applications for a maximum period of six (6) months and may reconsider the applicantsfor other suitable vacancies within the Company, where appropriate.