MARKETING & ADVERTISING MANAGER – fashion handbag brand/retail/online/e-commerce/digital/5 days

Job level Senior
Within Hong Kong
Employment type Permanent
Benefits 13-month pay, 5-day week, Discretionary bonus, Guaranteed bonus, Medical plan, Mobile allowance
Industry Internet / Digital / eCommerce
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Digital Marketing
Sales / Business Development / Customer Service > Sales Management
Published On 29/05/2018
Fashion handbag and luggage brand owner of middle to high end price range for HK and China retail, online shop and e-commerce market – we are looking for a MARKETING & ADVERTISING MANAGER – with details as follows :
  • University graduate
  • Studies in Marketing, Business, e-Commerce, Communications or equivalent disciplines is a plus
  • 3 to 5 years marketing/branding/digital marketing experience at managerial level in the field of bags/luggage/shoes/fashion/fashion accessories
  • Strong marketing experience covering China/HK market
  • Possess fashion sense and well understand fashion market and consumer behaviour in China/HK
  • Strong analytical and project management skills.
  • Confident and dynamic personality.
  • Report to the General Manager
  • JOB SUMMARY : fully responsible for one self-owned brand handbag and luggage for HK & China market; covering own retail shops, online shop and e-commerce
  • Formulate and implement marketing strategies and action plans for the Brand, both online and offline
  • Oversee the company's marketing budget.
  • Plan and implement promotional campaigns, both online and offline
  • Overall responsibility for brand management and corporate identity.
  • Prepare online and print marketing campaigns.
  • Monitor and report on effectiveness of marketing communications.
  • Create a wide range of different marketing materials.
  • Work closely with design agencies and assist with new product launches.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Analyse potential strategic partner relationships for company marketing.
  • Frequent China trip needed
  • 5 days work
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