Marketing Coordinator - Social Media & Events

Job level Middle
Education Not applicable
Location
Cheung Sha Wan
Employment type Full Time
Benefits 5-day week
Industry Trading / Merchandising / Wholesale
Job function Media / Advertising > Creative / Design
Published On 20/06/2019

Company Profile:

LAUT International Limited.  

 

LAUT is a leading lifestyle accessories brand, with a diverse product portfolio spanning Protection, Power and Connectivity.

We are a young, dynamic team of forward-thinking tech enthusiasts, with a passion for good design & clean lines.

We service a global market, with a deep understanding of consumer trends and regional behaviours.

We thrive on creating truly desirable products, with purpose & authenticity.

 

Job Title: 

Marketing Coordinator– Social Media & Events

 

Job Description: 

The ideal candidate will possess strong communication skills, and have the ability to connect withGen-Y, Gen-Z and corporate clients alike. This candidate will be well versed with current social trends, meticulously organised and familiar with generating original content on the fly.

 

Responsibilities

Manage social media marketing campaigns and day-to-day activities including:

  • Develop relevant content topics to reach the company’s target customers.
  • Curate and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Conduct online advocacy and open a stream for cross-promotions.
  • Develop and expand community and/or influencer outreach efforts.
  • Manage promotions and Social ad campaigns.
  • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
  • Analyse key metrics and tweak strategy as needed.
  • Compile reports for management showing results (ROI).
  • Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
  • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
  • Monitor trends in social media tools, applications, channels, design and strategy
  • Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.

 

Experience

  • Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Exceeds at building and maintaining sales relationships, online and off.
  • Practices superior time management.
  • Is a team player with the confidence to take the lead and guide other employees when necessary? (ie: content development, creation and editing of content, and online reputation management).
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
  • Knowledge of US / Western markets, culture & trends.
  • Excellent command of written & spoken English is a must.

 

 

We offer 5-day work, good career prospects and attractive remuneration package to the right candidate.  

 

All information collected will be solely used for recruitment purposes only.