TransUnion is a global leader in credit information and information management services. For more than 40 years, we have worked with businesses and consumers to gather, analyze and deliver the critical information needed to build strong economies throughout the world. Our dedicated associates provide...

TransUnion is a global leader in credit information and information management services. For more than 40 years, we have worked with businesses and consumers to gather, analyze and deliver the critical information needed to build strong economies throughout the world. Our dedicated associates provide solutions to approximately 45,000 businesses and approximately 500 million consumers worldwide.  We are seeking to engage top talents to join our workforce in aggressive expansion of new Business Lines.  We pride ourselves in our corporate culture of multi-dimensional people management and development and have many employees enjoy a long term, satisfying and enriching career with us!

Marketing Director, APAC (B2B)

Job level Senior
Work exp 15 Years or above
Education Bachelor Degree
Location
Tsimshatsui
Employment type Full Time
Benefits Dental plan, 13-month pay, 5-day week, Flexible working hours, Insurance plan, Performance bonus, Home office
Industry Financial Services / Investment / Securities
Job function Marketing / Public Relations > Management
Marketing / Public Relations > Others
Marketing / Public Relations > Marketing - Communications
Published On 22/11/2019

We are looking for a dynamic individual and expert that will serve as a Director for Group Marketing for TransUnion APAC. The Director will have a minimum of 15 years of B2B marketing, preferably focused on data and/or technology in Financial Services. You will work alongside a dynamic communications team to help build and protect TransUnion’s reputation within the APAC market and on a global scale. The ideal candidate will have strong communication expertise, business acumen and people skills, and will be responsible for setting and executing strategic communication plans. You must be highly strategic with proven experience in effectively creating marketing campaigns for a variety of buyers. The ability to collaborate in both a regional and company-wide matrix is a must, as is a proven track record in performance-driven marketing.


Expertise in full-funnel acquisition and nurture campaigns using a marketing automation platform (i.e., Eloqua, Pardot, Salesforce), as well as deep experience in cross-channel marketing strategies (i.e., email, social media, web, PR and events) is needed, as is the ability to measure and report on program effectiveness. A professional history of close collaboration with sales, product and executive leadership must be demonstrated. Please see below for specific details.

 

What You'll Bring:

 

  • A Bachelor’s degree in marketing or communications with 15+ years of experience in marketing communications. An MBA in Marketing Communications and strong experience in digital marketing is preferred.
  • Must have demonstrated experience that indicates that the incumbent can think “outside of the box”. Proficient in overall strategic planning, vendor negotiation, budgeting and communications. The incumbent must be able to collaborate, problem-solve and be able to manage change. Creativity, flexibility and initiative is required.
  • Must be well organised with excellent analytical and negotiating skills, combined with superior oral and written communication skills.  Expert knowledge of brand fundamentals and principles.  Proven ability to meet deadlines and work under pressure.  Accountable for delivering results.  Ability to manage and prioritize multiple projects with varying due dates and requirements. Must have managed a marketing team or similar. Excellent prioritisation and organisational skills, including the ability to interact effectively with senior and executive management. 
  • Must be able to compose and/or coordinate complex correspondence such as reports and presentations in a clear and concise manner.  Must be able to proofread work of the team with suggested changes. 
  • Must be a self-starter with entrepreneurial approach to client interactions.
  • Requires high levels of energy, resilience and ability to display creativity in offerings.
  • Requires occasional travel. 
  • Must be proficient with Microsoft Office Suite of software or similar applications.
  • Fluent in standard Chinese (Mandarin) and English

 

Impact You'll Make:

 

  • Work in partnership with international communications and your local PR agency to establish and execute short- and long-term vision for public affairs and issues management communication strategy that protect TransUnion’s reputation and promote the company’s interests. Envision opportunities and set goals that are consistent with TransUnion’s objectives, define and develop compelling messaging and communication programs, and measure success.
  • Help develop and lead a public affairs communication program that will articulate and amplify TransUnion points of view on external topics affecting our industry.
  • Build strong relationships with colleagues from various departments across TransUnion to address communication requests and opportunities, providing guidance and/or deliverables regarding strategic approach, messaging and tactical execution. Key relationships include colleagues representing legal, compliance, government relations, information security, public relations, marketing, internal communications, design, social media, sales, investor relations, and more.
  • Serve as a collaborative partner with regional leadership so that you can create effective program strategy around business needs. You will serve as marketing’s primary liaison, as well as a valued strategic member of the APAC leadership team.
  • Stay in lock step with vertical sales, product and professional services leadership to understand their changing needs and expectations.
  • Ensure thorough understanding of sub-vertical markets, TransUnion’s solutions in the space, and unique value propositions at the business and product levels in order to inform actionable marketing plans. This includes market share, share of market goals for each business area, revenue goals, revenue drivers, competitors, top customers and breakdown of audience size and needs within each business area.
  • Understand existing customer base and use segmentation and effective marketing programming to increase the lifetime customer value and minimize attrition.
  • Use your deep understanding of the marketplace to help leadership define where we should be expanding/entering for the first time and where TU’s vast product set can create economic impact for the vertical.
  • Deliver information on (and access to) strategies, SME’s, relevant materials, messages, etc., to the marketing services teams to inform creation of outstanding materials and to execute successful campaigns.
  • Continuously collaborate with (and educate) sales leadership and their teams on the objectives of marketing programs and effective campaign follow up. Communicate results and inform cross-functional teams of sales feedback in order inform augmentation of future campaigns.
  • Develop relationships with key industry trade groups/associations to advance APAC’s position in the marketplace.
  • Manages extension of the brand strategy and gains alignment and understanding from internal and external audiences of key strategic brand efforts so it can be effectively implemented. In addition, it oversees the corporate brand standards and drives consistency between the brand image and its positioning.  Leads, coordinates and participates in divisional initiatives to ensure brand strategy is communicated, understood and implemented. 
  • Be single point of contact with the TU marketing team in the USA, to manage the relationship, provide input to Global strategies and ensure execution thereof as appropriate.