The Lobahn team is a group of technologists and recruitment specialists who have devised an algorithmic approach to senior level recruitment that cuts the time-wasting hassles out of connecting top candidates with well-matched career opportunities at leading employers.Lobahn™ is a Hong Kong-based...

The Lobahn team is a group of technologists and recruitment specialists who have devised an algorithmic approach to senior level recruitment that cuts the time-wasting hassles out of connecting top candidates with well-matched career opportunities at leading employers.

Lobahn™ is a Hong Kong-based start-up looking for a smart, innovative marketing executive with solid experience in e-commerce, human resources or professional services who would be excited by the challenge of creating and delivering a comprehensive sales & marketing plan in support of the January 2022 launch of our new digital career network. This is a freelance, work-from-home assignment that has the potential to become an ongoing role if both parties desire it.

Lobahn Connect™ is a new members-only smart network that swiftly and accurately matches the aspirations of qualified professionals with the human capital needs of enterprises in Hong Kong and the Greater Bay Area. 

Lobahn's™ curated monthly events will bring together high-potential professionals and leading employers in a comfortable members-only environment to learn from each other, discover new opportunities together and celebrate each other's success. 

Lobahn's™ powerful matching algorithms bring professionals and career opportunities together smoothly and efficiently by replacing the randomness of career advancement and talent discovery with digital efficiency to deliver a positive experience for professionals and employers alike.

Marketing Director - Work From Home

Job level Middle
Work exp Minimum 8 Years
Education Associate Degree
Location
Hong Kong Island
Employment type Part Time
Benefits Flexible working hours, Home office
Industry Internet / Digital / eCommerce
Job function Human Resources > Recruitment / Executive Search
Marketing / Public Relations > Management
Marketing / Public Relations > Marketing - Brand / Product Management
Published On 25/11/2021

Responsibilities

The Marketing Director - Work From Home will be responsible for delivering a marketing & communications plan by the end of December 2021 that includes:

  • Go-to-market strategies and recommendations
  • Sales outreach strategies to generate qualified leads
  • Innovative ways to connect with target audiences
  • A digital marketing strategy to optimise traffic & user acquisition
  • A social media marketing plan
  • Business development strategies
  • Building brand awareness
  • Advertising & public-facing communications
  • Establishing marketing objectives & KPIs
  • An outline sales & marketing budget
  • A timeline of recommended campaigns and events
  • Ideas on how to leverage Lobahn's™ data base in support of the overall marketing plan

Candidate requirements

  • Smart, innovative, creative, energetic, confident, positive & experienced
  • Eight years' experience developing outstanding marketing campaigns in e-commerce, recruitment, human resources or professional services sectors
  • Expertise in branding, advertising, marketing strategies and promotional campaigns
  • Expertise in online marketing, social media strategy & CRM tools
  • Practical experience in generating new business leads
  • Familiarity with day-to-day marketing activities
  • Excellent English communication skills
  • Experience hiring sales & marketing executives could be a big help