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Kaplan is a leading global provider of high-quality educational services that help students achieve their educational and career goals. Kaplan is one of the world’s largest diversified education companies operating in over 500 locations in more than 30 countries. We serve more than one million students every year and have more than 20,000 employees worldwide. Kaplan is also the largest subsidiary of Graham Holdings Company (NYSE: GHC).

Kaplan in Hong Kong is one of the largest educational institutions in terms of service scope as well as student population. Located in the prime commercial districts, Kaplan offers a comprehensive range of programs from language education and standardized test preparation to professional accountancy/financial training and higher education sub-degree/degree courses. Kaplan Hong Kong has more than 140 experienced professionals and dedicated staff, each committed to building futures, one success story at a time. We would like to invite high calibre candidates to fill the following position: -

Kaplan is a leading global provider of high-quality educational services that help students achieve their educational and career goals. Kaplan is one of the world’s largest diversified education companies operating in over 500 locations in more than 30 countries. We serve more than one million...

Kaplan is a leading global provider of high-quality educational services that help students achieve their educational and career goals. Kaplan is one of the world’s largest diversified education companies operating in over 500 locations in more than 30 countries. We serve more than one million students every year and have more than 20,000 employees worldwide. Kaplan is also the largest subsidiary of Graham Holdings Company (NYSE: GHC).

Kaplan in Hong Kong is one of the largest educational institutions in terms of service scope as well as student population. Located in the prime commercial districts, Kaplan offers a comprehensive range of programs from language education and standardized test preparation to professional accountancy/financial training and higher education sub-degree/degree courses. Kaplan Hong Kong has more than 140 experienced professionals and dedicated staff, each committed to building futures, one success story at a time. We would like to invite high calibre candidates to fill the following position: -

Marketing Executive

Job level Middle
Work exp 2 Years To 4 Years
Education Bachelor Degree
Location
Wanchai Hong Kong Island, Hong Kong
Employment type Full Time
Benefits 5-day week, Competitive pay, Dental plan, Discretionary bonus, General holidays, Insurance plan, Maternity leave, Medical plan, MPF, Paternity leave, Special / extra leave
Industry Education / Training
Job function Marketing / Public Relations > Marketing - Communications
Marketing / Public Relations > Marketing - Digital Marketing
Marketing / Public Relations > Marketing - General / Support
Published On 03/08/2018 2018-08-03

Job Responsibilities 

  • Responsible for planning, coordinating and implementing marketing promotion at both online / offline channels
  • Controls and implements the approved marketing budgets to achieve marketing objectives
  • Responsible for copywriting for marketing collaterals, promotional materials and all online contents for website, blog and social media page
  • Conducts market researches, competitive analysis and report generation
  • Responsible for implementing marketing events including exhibitions and seminars through collaboration with external parties and school networks
  • Closely monitors online campaigns, measure and report effectiveness of all digital promotional activities
  • Perform other ad-hoc duties as assigned

Requirements: 

  • Degree holder in Marketing, Public Relations, Communication or related disciplines
  • At least 2 years of relevant Marketing or Public Relations experiences. Prior relevant working experiences in a creative or content capacity would be an advantage but not a must
  • Proficiency in both spoken and written English and Chinese
  • Out-of-the-box thinking with outstanding execution skills
  • Proficient in MS Word, Excel, PowerPoint and Chinese Word Processing
  • Knowledge in SEO / SEM or social media strategy planning is desirable
  • Able to work independently, detail oriented, with tactical and creative mind
  • Able to work under pressure with positive attitude

 

Kaplan helps individuals achieve their educational and career goals. ACTION NOW and send your application letter with full resume stating present and expected salary as well as availability to: Human Resources Department, Kaplan Hong Kong via email HKHRRecruitment@kaplan.com today!