Established in 1977, PrimeCredit endeavours to provide customer-oriented financing and credit card services. Our quality services are well recognized in the industry with numerous awards, including HKQAA Service Quality Management Certification and Domestic Finance Company of the Year for Hong Kong....

Established in 1977, PrimeCredit endeavours to provide customer-oriented financing and credit card services. Our quality services are well recognized in the industry with numerous awards, including HKQAA Service Quality Management Certification and Domestic Finance Company of the Year for Hong Kong. Being a leading financing institution in Hong Kong, talent development is the key to our success and we cordially invite high calibre talent dedicating to contribute in developing quality financing and credit card services to join our team of professionals.

Marketing Manager

Job level Middle
Work exp Minimum 10 Years
Education Bachelor Degree
Location
Wanchai
Employment type Full Time
Benefits 5-day week, Dental plan, Discretionary bonus, Education subsidies, General holidays, Housing allowance, Insurance plan, Medical plan, MPF, Statutory holidays
Industry Financial Services / Investment / Securities
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Communications
Marketing / Public Relations > Marketing - Digital Marketing
Published On 20/05/2019

Responsibilities

  • Develop and Drive marketing and advertising campaigns for personal loan to enhance the brand awareness, generate sales leads and drive usage of company products
  • Assist in formulating communication strategies for marketing campaigns
  • Manage and liaise with creative, media, social media, online & PR agencies in formulating media strategy and developing media plan and direct deal vendors for developing advertising & marketing campaigns
  • Work with internal department, media and social media agencies on media analysis and performance analysis to improve efficiency
  • Manage Consumer Engagement and Activations in social media including Facebpook, WeChat and YouTube and especially driving O2O
  • Conduct E2E Conversion Tracking and Insight-driven Data Analysis
  • Leverage on Customer Data Platform and Marketing Automation to drive cost-efficiency
  • Prepare and monitor marketing, advertising and media expenses
  • Monitor and evaluate the effectiveness of marketing campaigns and channels
  • Own media updates and SEO / ASO friendly for website and applications

 

Requirements

  • University Degree holder in Marketing, Business Administration, Advertising or related disciplines
  • Minimum 10 years of solid experience in the marketing communication fields with exposure in advertising, experience in finance industry is preferable
  • Thorough knowledge and experiences in working with advertising, media, social media and PR agencies
  • Knowledge of SEO, SEM / Double Click Search, Google Analytics and DoubleClick Campaign Manager
  • Strong knowledge of digital and social media advertising is preferable
  • Good team leader and player with positive attitude
  • Self-motivated with good market sense
  • Excellent communication, interpersonal and analytical skills
  • Proficient in MS Office applications, including Excel, PowerPoint and Chinese word processing
  • Excellent command in both spoken and written English and Chinese with transmedia technique

This is a very rewarding and exciting opportunity. We offer an attractive remuneration to the successful candidates. Please forward your resume with present and expected salary to Human Resources Department by clicking

 

All applications will be treated in strict confidence and only be used for recruitment related purpose.