AXA Hong Kong, a member of the AXA Group, prides itself of serving over 1 million customers in Hong Kong and Macau. Besides being one of the largest health protection providers in Hong Kong, it is also the number 1 General Insurance provider1 and a market leader in motor insurance. AXA Hong Kong is committed...
AXA Hong Kong, a member of the AXA Group, prides itself of serving over 1 million customers in Hong Kong and Macau. Besides being one of the largest health protection providers in Hong Kong, it is also the number 1 General Insurance provider1 and a market leader in motor insurance.

AXA Hong Kong is committed to helping its customers achieve stability and prosperity through providing a comprehensive range of life, health, property and casualty protection, as well as wealth management and retirement solutions.
We believe it is our inherent responsibility to support the communities we operate in, hence creating a sustainable business via constant and considerable contribution in the dimensions of health, environment and the community.

AXA is an equal opportunity employer. We are committed to promote Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximize their personal potential.


1Based on 2013 Office of the Commissioner of Insurance market share statistics

Marketing Manager

Job level Middle
Work exp No work experience
Education Bachelor Degree
Location
Within Hong Kong
Employment type Full Time
Industry Insurance / Pension Funding (MPF)
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - General / Support
Marketing / Public Relations > Marketing - Customer / Trade Marketing
Published On 08/11/2019
ref. 19000D2M_62598



Jobr Role:



Support Senior Customer Management Manager in developing strategy to enhance customer experience, distributor professionalism, as well as identify business opportunities for incremental revenue



Customer campaign

  • Initiate and develop customer campaigns both from corporate and channel perspective to improve customer satisfaction and drive business sales. The customer campaigns shall cover different line of business such as Health and Life business units
  • Develop and implement customer activation programmes to generate leads and acquire new customers for different business units


Customer contact programme

  • Develop and implement event-trigger cross-sell programme to boost business sales and enhance customer experience
  • Identify business opportunities based on customer/policy cycle and life stage taking into consideration of customer value and market segmentation
  • Manage partnership programmes for different business initiatives (e.g. Heath and Life)
  • Coordinate and support the production of marketing / promotion collaterals (e.g. leaflet, roadshow collaterals and souvenir)
  • Monitor programme budget and expenses, as well as programme results

Event management

  • Champion and organise large and small-scale of sponsorship events to enhance AXA's brand preference as well as lead generation


Sales tool enhancement

  • Work with distributors and CMCO research team to develop sales tools based on protection gap analysis, financial need analysis
  • Work with distributor to develop infographics and case studies

Job Requirement:

  • University graduate or equivalent
  • 8 years of relevant working experience
  • At least 2 years relevant experience in planning and executing customer campaigns or customer activation promotions
  • Broad knowledge of insurance industry or financial services
  • Able to work independently, tackle multi-projects simultaneously and able to work under stress
  • Creative thinking, customer-centric, detail-minded and self-motivated
  • Good analytical skills and business sense
  • Strong communication skills with strong writing skills in both English and Chinese
  • Excellent interpersonal skills and is a good team player
  • Strong PC skills especially PowerPoint, Excel and Chinese Word Processing