Marketing Manager / Assistant Marketing Manager

Job level Middle
Work exp Minimum 2 Years
Education Not applicable
Location
Kwun Tong
Employment type Full Time
Benefits 5-day week, Medical plan, Performance bonus
Industry Business Services / Consulting Services
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Public Relation - Events Management
Marketing / Public Relations > Marketing - Digital Marketing
Published On 31/08/2018

Introduction

We are a professional business incubator backed by Tsinghua Science Park (清華大學科技園) which determined to create an innovative and supportive environment in Hong Kong for the entrepreneurs coming all over the world. In Hong Kong, our brand name is TUSPARK.

 

If you are a self-learner, motivated, ambitious person who feels excited about what will come next for the coming era, come to have a chat in our office! All nationalities and experience levels are welcome! 

 

 

Job duties: 

  • To assist in planning and execute digital marketing not only in all digital touch points, but also online to offline
  • Propose creative content development according to local relevant trends and consumer behaviors, as to create UGC & WOM impact at digital channels
  • Plan, develop, design and manage the brand’s own social media community on a daily basis (Facebook, Instagram, WeChat, Weibo)
  • Activate and engage the community by reacting to conversations, amplify organic posts, invite community to meet real life and nurture social advocate
  • To enhance the brand image and increase the coverage on media via implementing social media, PR, KOL, event strategies and initiatives, engaging consumer brand experiences
  • Communicate and establish contacts with opinion leaders, celebrities, social activists in order to spread knowledge about the brands and increase interest
  • Initiate, brief and work with agencies for organization of PR events (press-conferences, launches, talks, pop-up shows), control production, organization and follow up
  • To organize & implement for all aspects of PR activities such as press events, blogger events, all PR materials and communications tools including press release, advertorial, etc.
  • To Build & maintain strong relationship with government/press/media/bloggers/artist management & celebrities in order to maximize brand exposure and to spread knowledge about the brands and increase interest
  • To plan and execute all PR activities in order to build up brand image of Tuspark
  • To assist in any ad-hoc project or company project if required

 

Requirements:

  • Bachelor degree in Journalism or PR Communication or Marketing or related discipline
  • Interest or experience in start-ups, co-working spaces or incubators is preferred
  • At least 2 years relevant experience in social media, content creation, marketing creative or incubator industry; less experience with high potential will also be considered
  • High Asthetic and Art sense
  • Experience in PR and Branding campaigns
  • Strong public relations background with good connection with press/ bloggers/ MUA/ artists
  • Marketing oriented, willing to take up challenges, creative and a good team player
  • Self-motivated, Approachable, Friendly character, detail-minded and well organized
  • Excellent command of written & spoken English, Cantonese and Mandarin
  • Proficiency in PS, AI, MS Word, Excel, PowerPoint & Chinese Word Processing 

What do we offer: 

  • 5 days work
  • Working hours 9:30AM to 6:30PM (Except Public Holidays) 
  • Medical Insurance provided after probation 
  • Discretionary Bonus