Together, we can achieve moreThe Bank of East Asia, Limited ("BEA") is Hong Kong’s largest independent local bank with 69 branches, 54 SupremeGold Centres, and 11 i-Financial Centres throughout the city.With a team of over 3,700 professionals in Hong Kong and more than 9,900 worldwide, BEA embraces...

Together, we can achieve more

The Bank of East Asia, Limited ("BEA") is Hong Kong’s largest independent local bank with 69 branches, 54 SupremeGold Centres, and 11 i-Financial Centres throughout the city.

With a team of over 3,700 professionals in Hong Kong and more than 9,900 worldwide, BEA embraces a spirit of teamwork in every challenge. We invite you to become part of our team and to join us on our journey towards a bright and exciting future.

Marketing Manager -– Card Segmentation

Job level Middle
Work exp Minimum 5 Years
Education Bachelor Degree
Language Chinese - Cantonese, English
Location
Within Hong Kong
Benefits 13-month pay, 5-day week, Dental plan, Insurance plan, Maternity leave, Meal allowance, Medical plan, MPF, Paternity leave, Social & recreation facility
Industry Banking
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Market Research
Sales / Business Development / Customer Service > Business Development
Published On 18/03/2020
Tags
ref. Job ID: 2582

Retail Lending Department

Marketing Manager -– Card Segmentation (Job ID: 2582)

Responsibilities

  • To implement card segmentation programms to stimulate card usage and achieve business and financial targets
  • To perform data analysis on credit card portfolio & potential target customer segments to drive further business opportunities and establish marketing strategies
  • To monitor business performance and review result of strategies implemented as well as the marketing budget and P&L
  • To co-ordinate with internal departments for ensuring smooth implementation of marketing campaigns, promotion activities and cross-selling activities
  • To maintain up-to-date market intelligence on credit card business
  • To handle ad hoc tasks and special assignments

 

Requirements

  • University graduate in Marketing, Business, Finance or related discipline
  • Minimum of 5 years' experience in the banking industry, of which, at least 3 years' in credit card business ; experience in customer segmentation is preferred
  • Sound knowledge of retail lending products and relevant lending guidelines
  • Independent, mature, proactive and business oriented
  • Strong communication, planning and analytical skills as well as risk awareness
  • Able to work under pressure with tight deadlines
  • Proficiency in both spoken and written English and Chinese

(Candidates with less working experience will be considered for the position of Assistant Marketing Manager)

 

Please apply online via the BEA Careers website at  or by clicking the "Apply Now" button below. Kindly note that if you are a new user, you have to first create your User Profile before you can apply.https://careers.hkbea.com/psp/hcmprd/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=UFOCUS=Applicant&SiteId=1&JobOpeningId=2582&PostingSeq=1

Personal data provided by job applicants will be used for recruitment purposes only and will be treated in accordance with the Bank's Personal Data Policy, which is available upon request. Applicants who are not invited for interviews within six weeks may consider their applications unsuccessful and the personal data collected will be destroyed after six months.